UK shoppers buying seafood more often despite economic pressures, reveals new NSC report
Rising shopping frequency and chilled seafood volume growth highlight opportunities for retailers to build on consumer demand
Categories: haddock
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Natural protein demand puts seafood in the spotlight
While protein-fortified bars, snacks and drinks continue to grow in popularity, seafood has naturally provided high-quality protein alongside a wider range of nutrients all along. As UK consumers increasingly look towards everyday sources of protein, the Norwegian Seafood Council (NSC) says there is an opportunity to put seafood’s natural protein credentials more firmly at the centre of the c -
From sea to fryer: why provenance is becoming one of the fish and chip sector's strongest tools
Norwegian Seafood Council and industry partners highlight how verified origin, traceability and supply chain transparency are giving operators stronger proof points behind the seafood they serve.
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Street-food-inspired seafood offers a new route to growth for fish and chip shops
Chef-led recipe inspiration showcases how Norwegian whitefish can help fish and chip shops tap into the street-food trend as a route to growth, through simple, versatile formats that attract new customers and demonstrate value through menu innovation.
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Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats
With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in a strong position to capitalise on the fast-growing protein category. Insights from the Norwegian Seafood Council’s (NSC) latest research highlight a significant opportunity to better align seafood’s natural nutritional strengths with evolving consumer expectations.
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Scottish business The Real Food Cafe is named among the UK’s 15 best fish and chip shops after landing top sustainability honour at the National Fish and Chip Awards
One of Scotland’s best-loved roadside stops is now officially one of the UK’s top fish and chip shops.
The Real Food Café, based in Tyndrum, has won the Environment and Sustainable Business category at the National Fish and Chip Awards – organised by the National Federation of Fish Friers and sponsored by Seafood from Norway – cementing its place among Britain’s top 15 chippies.
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Seafood from Norway names Geir as host vessel for 2026 National Fish and Chip Award winners’ study trip
Seafood from Norway has announced that vessel Geir will host the esteemed winners from this year’s National Fish and Chip Awards.
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UK’s Top Chef Talent Immersed in Sustainable ‘Blue Food’ Culture
A group of the UK’s most promising chefs and influential culinary figures travelled to Norway for an immersive educational experience designed to inspire and inform the next generation of hospitality leaders.
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Seafood from Norway and Industry Partners Host 2025 National Fish and Chip Award Winners on Unforgettable Educational Trip
This June, Seafood from Norway, in collaboration with Norwegian Frozen at Sea, welcomed a new wave of the UK’s top fish and chip shops and industry stakeholders on an unforgettable educational journey to Northern Norway. The trip marked over a decade of this collaborative initiative, which celebrates the enduring bond between Norway’s fishing industry and the UK’s beloved fish and chip sector.
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Celebrating the nation’s favourite dish: Seafood from Norway proud to support National Fish & Chip Day 10-year milestone
Friday 6 June 2025 marks a major milestone for one of the UK’s most beloved food celebrations – National Fish & Chip Day (NF&CD) – and Seafood from Norway is proud to once again lend its support to the event, which brings the nation together to honour the tradition, people and ingredients behind fish and chips.
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Celebrating a Decade of Excellence: Annual Educational Trip for National Fish & Chip Award Winners in Partnership with Seafood from Norway
As part of its long-standing relationship with the UK Fish and Chip sector, Seafood from Norway, represented by the Norwegian Seafood Council (NSC) in partnership with the Norwegian Frozen at Sea group, is proud to once again invite the winners of the National Fish and Chip Awards on an exclusive educational trip to Norway.
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2024 National Fish and Chip Award winners experience once in a lifetime Seafood from Norway study trip
The Norwegian Seafood Council, proudly representing Seafood from Norway, along with Norwegian Frozen at Sea, welcomed the UK’s leading fish and chip shops and a number of key industry stakeholders to Ålesund, Norway as part of an educational study trip to showcase responsibly sourced cod and haddock – the two most popular species used by British fish and chip shops.
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Ahead of the Bocuse d’Or Final in Trondheim, Norwegian Seafood Council Hosts Inspirational Study Trip for UK and International Hospitality Stakeholders
One of the UK’s top emerging chef talents and a group of international key food influencers have visited Norway, the seafood nation, on an inspirational study trip organised by the Norwegian Seafood Council. Discovering why origin matters when it comes to sustainable seafood while getting a taste of the fjord to plate journey of the celebrated Norwegian seafood.
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NORWAY – UK 2024 SEAFOOD SUMMIT GALVANISES SEAFOOD SECTOR Industry leaders emphasise collaboration and transparency as cornerstones for future growth
Close to 200 leading stakeholders from across the seafood industry united on 27th February for the 2024 Norway-UK Seafood Summit. The event, which is firmly cementing itself as an important date in industry calendars, led with bilateral updates from the Norwegian Minister for Fisheries and Ocean Policy, Cecilie Myrseth, and the UK Minister for Food, Farming and Fisheries, Rt Hon Mark Spencer.
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WHITEHEADS IS NAMED AS THE UK’S MOST SUSTAINABLE FISH AND CHIP SHOP
A popular East Yorkshire chippy has been named the winner of the Environment & Sustainability Award at this year’s National Fish & Chip Awards. Whitehead’s Fish & Chips in Hornsea beat off competition from finalists, Hennighans and Sea Queen Fisheries to take the top prize, being awarded for their outstanding commitment to responsible practices and sourcing.
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Fish and Chip Champions To Head To Norway For Sustainable Fishing Adventure Aboard Østerfjord
Seafood From Norway today announced that all winners of the National Fish and Chip Awards 2024, run for a second year by the National Federation of Fish Friers (NFFF), will get the chance to go on a once-in-a-lifetime study trip to Norway in June. There, they will experience firsthand how delicious Norwegian cod and haddock is responsibly harvested from Norway’s cold, clear waters.
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Seafood from Norway: “We Fish you a Merry Christmas”
Seafood from Norway (SFN) and National Fish and Chip Award winners past and present have been donning festive “We Fish you a Merry Christmas” attire. Sharing season’s greetings they have been cheerily serving up portions of fish and chips using responsibly sourced Norwegian cod and haddock, and reminiscing about some of the lighter moments of 2023.
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Norwegian Minister for Fisheries and Ocean Policy, celebrates sustainable seafood education in UK hospitality
UK press article
Date
29/11/2023
Norwegian Minister for Fisheries and Ocean Policy, celebrates sustainable seafood education in UK hospitality
In celebration of the close seafood relationship Norway holds with the UK, the Norwegian Minister for Fisheries and Ocean Policy, Cecilie Myrseth, met this week with leading UK culinary institution, Westminster Kingsway Colle -
Seafood from Norway is Principal Sponsor of the National Fish & Chip Awards 2024
Seafood from Norway is delighted to continue partnership with NFFF and resume as principal sponsor of the National Fish and Chip Awards 2024.The National Fish & Chip Awards, organized by the National Federation of Fish Friers (NFFF), celebrate the very best fish and chip shops in the UK and are the highlight of the fish and chip calendar.
Victoria Braathen, UK Director of the Norwegian Seaf -
New report by the Norwegian Seafood Council reveals opportunities to boost seafood consumption in retail
Retail is a key channel for seafood consumption in the UK, accounting for 67% of consumer purchases. 1 To help illustrate the current landscape and how together the category can build consumer confidence in seafood purchasing, the Norwegian Seafood Council (NSC) has launched a whitepaper report with The Grocer.
The whitepaper “Building Seafood Consumer Confidence to Boost Consumption”,
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