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NSC trip to Norway L2R Bojana Dos Santos of Norwegian Seafood Council, Genna Ash Brown of Dine Out Magazine,Sam Dixon of Northcote and Victoria Braathen UK Director NSC_photo credit Norwegian Seafood Council_Kristoffer Lorentzen
NSC trip to Norway L2R Bojana Dos Santos of Norwegian Seafood Council, Genna Ash Brown of Dine Out Magazine,Sam Dixon of Northcote and Victoria Braathen UK Director NSC_photo credit Norwegian Seafood Council_Kristoffer Lorentzen

Press release -

Ahead of the Bocuse d’Or Final in Trondheim, Norwegian Seafood Council Hosts Inspirational Study Trip for UK and International Hospitality Stakeholders

PRESS RELEASE

March 2024

One of the UK’s top emerging chef talents and a group of international key food influencers have visited Norway, the seafood nation, on an inspirational study trip organised by the Norwegian Seafood Council. Discovering why origin matters when it comes to sustainable seafood while getting a taste of the fjord to plate journey of the celebrated Norwegian seafood.

Set against the stunning backdrop of Lofoten in Northern Norway, the purpose of the trip was to learn more about the heritage and qualities of Seafood from Norway and get first-hand experience of Norwegian seafood delicacies that will be featured when top chefs compete in the European selection for the Bocuse d’Or in Trondheim, Norway, later this month (19th – 20th March).

Commencing the journey from the heart of the seasonal cod phenomenon with skrei fishing, Sam Dixon of Northcote, winner of the 2023 Craft Guild of Chefs Young National Chef of the Year, and cohorts were treated to an array of authentic Norwegian seafood experiences. This included a scenic fishing trip to the coastal fishing grounds near Svolvær and Henningsvær, meeting with local experts, seafood producers and the ‘Skrei police’ represented by the Norwegian Fishermen’s Sales Organisation. Exploring Norway’s cold, clear waters and communities, the group got to experience first-hand how local fishers, producers and chefs are ensuring quality and the craftmanship that goes into preserving the regions prized catches from nose to tail.

Celebrating Norwegian seafood

Fishing communities have been the beating heart of Norway for thousands of years. While skills and practices have been refined and developing over the years to ensure seafood from Norway is the very best quality, principles of responsible fishing remains the same. Continued development and innovation in the seafood industry are paired with genuine respect for the sea and its management.

When Europe's top chefs convene in Trondheim to compete in the Bocuse d'Or European final later this month, the characteristic Bocuse d’Or platter will celebrate Norwegian seafood. Candidates will be asked to cook the premium and seasonal Skrei, exclusively from Norway; handpicked scallops from Frøya, Norway, and using Norwegian stockfish, a unique traditional product of skrei cod, dried outdoors taking advantage of the natural conditions of Northern Norway, as one of the garnishes.

Giving the group a taste of the Norwegian seafood products to be celebrated at the European selection for the Bocuse d’Or, the trip concluded with a celebratory seafood masterclass hosted by chef and proprietor of Lofoten Food Studio, Roy Magne Berglund, and celebrated Norwegian top chef Sven Erik Renaa, behind the two Michelin-starred restaurant RE-NAA in Stavanger, Norway.

Sharing from his culinary journey and work focusing on authentic and natural produce, award-winning chef Renaa commented: “We have a fantastic long coastline with cold, pristine waters, abundant with sea life. The fish thrives in this environment and it’s a pleasure to work with such exceptional ingredients.”

Reflecting on the experience, rising chef star YNCOTY winner Sam Dixon, who enjoyed the trip as part of his prize win in 2023, said: “During our trip we got to learn more about and taste some incredible seafood that encapsulate what seafood from Norway and Norwegian cooking is all about. Using the whole skrei from nose to tail and creating menus of all parts of the fish.”

Whilst Victoria Braathen, UK Director for the Norwegian Seafood Council said: “It was a pleasure to welcome such a talented group of young and established chefs and hospitality influencers to Norway to showcase our rich fishing culture and quality seafood. With the European Bocuse D’or platter 2024 celebrating Norwegian seafood in Trondheim later this month, it has been a great opportunity to showcase the homeland of these delicacies and demonstrate first-hand why origin matters when it comes to sustainable seafood.”

The Norwegian Seafood Council UK is proud sponsor of the Young National Chef of the Year. The Norwegian Seafood Council is also a premium partner to the Bocuse d’Or Europe 2024. More information about sustainably caught seafood from Norway can be found at www.seafoodfromnorway.co.uk.

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The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø and maintains local representatives in thirteen of Norway's most important international markets. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports. The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.

Contacts

Victoria Braathen

Victoria Braathen

Press contact Director UK Norwegian seafood Council's representative in the United Kingdom +47 913 44 035
William Murray

William Murray

Press contact NSC Press Office

Proudly working with Norwegian fisheries and aquaculture to represent sustainable Seafood from Norway - in the UK

The Norwegian Seafood Council works with the Norwegian wild fisheries and aquaculture industries to develop markets around the world for Norwegian seafood. In the United Kingdom, the Norwegian Seafood Council works with distributors, retailers, fish & chip shops and HoReCa, in addition to key influencers and stakeholders in the food industry to provide seafood expertise and insights. Our seafood experts can partner to provide bespoke marketing support and industry communications, education and training tools, seafood trends and insight data. The Norwegian Seafood Council is headquartered in Tromsø, Norway and maintains a local office in London.