UK shoppers buying seafood more often despite economic pressures, reveals new NSC report
Rising shopping frequency and chilled seafood volume growth highlight opportunities for retailers to build on consumer demand
Categories: norwegianseafoodcouncil
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UK demand for premium seafood creates strong opportunity for Norwegian halibut
Rising production towards 2030 could open up new opportunities for retailers, suppliers and foodservice operators to meet growing demand for premium seafood with quality, provenance and versatility
Norway is significantly expanding halibut production to help meet the growing demand for premium seafood in markets such as the UK.
According to the Norwegian Seafood Council ( -
Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats
With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in a strong position to capitalise on the fast-growing protein category. Insights from the Norwegian Seafood Council’s (NSC) latest research highlight a significant opportunity to better align seafood’s natural nutritional strengths with evolving consumer expectations.
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Norway-UK Seafood Summit 2026: Redefining the future of seafood: powered by innovation, anchored on sustainability
Collaboration, innovation and sustainability were at the heart of discussions at the Norwegian Seafood Council’s annual arena for influential industry voicesA record number of industry leaders gathered on Tuesday at the historic Fishmongers’ Hall in London for the 2026 edition of the Norway–UK Seafood Summit, hosted by the Norwegian Seafood Council (NSC).This annual gathering has become a vital pl
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Seafood from Norway names Geir as host vessel for 2026 National Fish and Chip Award winners’ study trip
Seafood from Norway has announced that vessel Geir will host the esteemed winners from this year’s National Fish and Chip Awards.
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Unlocking poké’s potential – NSC research signals major growth opportunity as consumers inspired to prepare raw fish at home
New research from the Norwegian Seafood Council (NSC) has uncovered a considerable opportunity for raw consumption in the home as the rapid rise of sushi in recent decades has paved the way for Hawaiian-inspired poké.
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Bjørn-Erik Stabell Appointed UK Director of the Norwegian Seafood Council, Bringing Global Expertise to Key Market
The Norwegian Seafood Council (NSC) has appointed Bjørn-Erik Stabell as its new UK Director, succeeding Victoria Braathen, who has led the Council’s UK marketing efforts since September 2022.
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Discover Chef Simon Hulstone's Popcorn Prawn Recipe – and Win a Signed Erling Haaland T-Shirt!
Watch Chef Simon Hulstone create his crispy Popcorn Prawn using Norwegian cold water prawns – then take on the #NorwegianPrawnChallenge! Recreate the dish, share your version on Instagram, and you could win a Norwegian national team t-shirt signed by Erling Haaland! Full video and details on our Instagram.
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Seafood from Norway Celebrates Fish & Chip Excellence with Inspiration Day in London
Seafood from Norway hosted an Inspiration Day in London on Tuesday 13th May to celebrate the winners of the National Fish and Chip Awards (NF&CA), recognising their achievements and exploring the future of sustainable seafood in the UK’s hospitality sector.
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From traditional serves to beautiful comfort food: feasting on Norwegian seafood with Michel Roux
Renowned chef and Norwegian Seafood Council ambassador Michel Roux shares his passion for Norway, its skrei cod and sustainable seafood.
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Modern Twists on Comforting Classics: UK Chefs Showcase Norwegian Seafood at HRC
Seafood from Norway, in collaboration with Chef Publishing, staged a seafood takeover at this year’s Chef HQ at HRC. The event invited celebrated chefs, industry experts, and stakeholders to showcase and enjoy the versatility and premium quality of seafood from Norway.
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Norwegian Cold-Water Prawns: A Sustainable and Convenient Choice for UK Consumers
Norwegian cold-water prawns are well-placed to strengthen their market position in the UK. Backed by sustainability credentials, premium quality, and unmatched convenience, they represent a strong opportunity for UK retailers, hospitality operators, and caterers.
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FINNEY’S NAMED THE UK’S MOST SUSTAINABLE FISH AND CHIP OPERATOR
A popular Welsh fish and chip operator has been crowned the winner of the Environment & Sustainable Business Award at this year’s National Fish & Chip Awards. Finney’s in Benllech, Anglesey, triumphed over finalists Pisces in Wirral and Two Gate Fisheries in Barnsley, securing the top prize for its outstanding commitment to responsible sourcing and sustainable business practices.
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NORWAY–UK SEAFOOD SUMMIT 2025 Shaping the Future of Seafood: Navigating Trends, Tackling Challenges and Seizing Opportunities
A record number of industry leaders gathered on Tuesday at the historic Fishmongers’ Hall in London for the 2025 edition of the Norway–UK Seafood Summit, hosted by the Norwegian Seafood Council.
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Seafood from Norway’s Year Collaborating with UK Chefs
From collaborating with esteemed culinary figures like Michel Roux and Simon Hulstone to supporting some of the UK’s most promising rising talent, 2024 has been a year of meaningful milestones for Seafood from Norway's work within the hospitality sector.
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Seafood from Norway’s Year with Fish & Chip
As the year draws to a close, Seafood from Norway reflects on the standout moments of 2024, celebrating its collaboration with the UK’s iconic fish and chip industry. From headline sponsorship of the 2024 National Fish and Chip Awards (NF&CA) to hosting an Inspiration Day for the awards winners, Seafood from Norway’s involvement in the fish and chip sector has been truly memorable.
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Michel Roux Hosts Seafood Masterclass at The Langham in Partnership with Seafood from Norway
Seafood from Norway (SfN), represented by the Norwegian Seafood Council, hosted an exclusive seafood masterclass at Sauce, The Langham’s cookery school in London. Led by renowned Chef Michel Roux, the event highlighted the versatility and quality of Norwegian seafood. Attendees enjoyed hands-on cooking and a roundtable discussion, promoting sustainable seafood practices.
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Sussex culinary prodigy Jonny Smith of Gravetye Manor wows judges with Norwegian halibut dish and is crowned Young National Chef of the Year
Jonny Smith Wins Young National Chef of the Year 2024 Jonny Smith, Sous Chef at Gravetye Manor, has been awarded Young National Chef of the Year 2024 by the Craft Guild of Chefs. His winning menu featured goats' cheese agnolotti, Norwegian halibut, and a choux bun dessert. Jonny is now looking forward to an educational trip to Norway, sponsored by Seafood from Norway.
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Seafood from Norway launches campaign to inspire UK consumers to enjoy more seafood
Norwegian Seafood Council (NSC), which proudly represents Seafood from Norway, has announced the relaunch of its “Explore” campaign.
Aimed to excite the tastebuds of UK consumers and expand their seafood repertoire, the campaign will run from September through to November. This follows the brand's recent announcement of a partnership with global football superstar Erling Haaland, ha -
Seafood from Norway partners with Simon Hulstone to inspire the Young National Chef of the Year finalists at Mentor Day
As part of its mission to support and nurture the next generation of UK chefs, Seafood from Norway (SfN), proudly represented by the Norwegian Seafood Council and sponsor of the Craft Guild of Chefs Young National Chef of the Year (YNCOTY) competition, recently attended the highly anticipated finalist Mentor Day, alongside long-term SfN chef partner Simon Hulstone from the Michelin-starred re
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