Topics: Lifestyle, Fashion, Leisure

  • Haglöfs and Polartec introduce Standard Issue Black™ — a shared black standard to reduce unnecessary variation in the outdoor industry

    Black is the most used color in outdoor apparel, yet it’s rarely the same shade from one fabric to another. Across the industry, countless versions of black are developed and dyed separately, creating unnecessary complexity and impact.
    That’s why Haglöfs and Polartec joined forces to introduce Standard Issue Black™ — a pre-dyed black standard designed to simplify sourcing and reduce the environ

  • Haglöfs strengthens management team with CPO appointment and global DTC promotion

    Haglöfs appoints Linden Mallory as Chief Product Officer (CPO) and promotes Paulina Arnberg to Global Director DTC & Merchandising.Linden joins Haglöfs from Pas Normal Studios and previously held several leadership roles at Patagonia. With deep expertise in product strategy and innovation, combined with his experience as a seasoned mountain guide, Linden brings both strategic clarity and authe

  • Alex Hackel joins Haglöfs as new brand ambassador

    Swedish outdoor brand Haglöfs is proud to announce that professional skier Alex Hackel has joined the brand as its newest ambassador.
    Known for redefining modern freeskiing through creativity, authenticity, and community-driven storytelling, Hackel represents a new generation of athletes who push boundaries both on and off the mountain. From X Games podiums and self-produced street ski films to

  • Haglöfs takes on the summer heat with light and airy outdoor essentials


    Discover a new season of outdoor gear designed for endless summer exploration with versatile styles that prioritize breathable comfort and technical performance.This season, Haglöfs presents a new generation of outdoor gear built for long days of exploration beneath the summer sun. The collection combines modern silhouettes with technical functionality powered by high-performance fabrics buil

  • Haglöfs launches new line of lightweight, high-performance footwear built for every adventure


    The new L.I.M Horizon Collection is engineered for comfort and freedom on almost any terrain. This season, Haglöfs introduces the L.I.M Horizon Collection for explorers seeking lightweight performance without compromise. It comes equipped for a wide range of activities, terrains, and weather conditions, featuring the latest technologies from Vibram and GORE-TEX. True to the L.I.M Series’ “les

  • Haglöfs’ “Less is More” series challenges every gram to maximize the feeling of freedom outdoors


    A new season of lightweight, packable, and versatile outdoor essentials has arrived.
    Haglöfs is releasing a fresh batch of L.I.M Series styles, all built around the idea that if you head out with less, you’ll be free to experience more. The spring/summer 2026 styles are lightweight, packable, and versatile as always, while prioritizing seasonal comfort through the use of breathable, fast-d

  • Haglöfs Designs Olympic Race Suit for Swedish Alpine and Ski Cross team

    Haglöfs, official partner of the Swedish Olympic Committee (SOK), proudly deepens its role with the Swedish Olympic Team ahead of the 2026 Winter Olympics in Milano Cortina. Already responsible for the lightweight mittens worn by Swedish athletes throughout the Games, Haglöfs can now announce it has been entrusted with the prestigious assignment of designing the official race suit for Sweden’s alp

  • Haglöfs VASA Concept Store Lands in Shanghai

    Haglöfs officially announce the grand opening of its VASA Concept Store in downtown Shanghai on 19 December 2025, marking a new chapter of outdoor experiences in China.Spanning 698 square meters across three floors, the Haglöfs VASA Concept Store is strategically located in the heart of Huaihai Road, an area where Shanghai’s century-old heritage meets contemporary global culture. More than a miles

  • Haglöfs Earns Fair Wear Leader Status

    Haglöfs has been awarded Leader status in Fair Wear’s 2025 Brand Performance Check, achieving a score of 83 points. The recognition reflects the company’s ongoing commitment to strengthening human rights due diligence and building a responsible, transparent supply chain.
    “This acknowledgement from Fair Wear shows that Haglöfs’ human rights due diligence system is aligned with international stan

  • Haglöfs joins forces with 1000skis in a deep exploration of the freeskiing world

    There’s been a void in outdoor gear for quite some time. The balance between high performance and the evolving needs of today’s skiers has been unexplored. To bridge this gap, Haglöfs and 1000skis have joined forces. The goal is simple: to bring together the creativity and attitude of contemporary freeskiing with the proven technology and functionality trusted by mountaineers.
    The result is a s

  • Haglöfs AB Announces CEO Departure

    The Company and Martin Daniels Mutually Agree to Part Ways; Company appoints Chief Commercial Officer Andreas Lorenz as CEO.Stockholm, November 3rd, 2025: Haglöfs AB today announced that Martin Daniels, Chief Executive Officer, will step down from his role at the company. The CEO role will be assumed by Andreas Lorenz, current Chief Commercial Officer. Daniel Tseung, Chairman of the Board at Hag

  • Haglöfs and Twiceme Bring Digital Safety Technology to Winter Apparel for the First Time

    STOCKHOLM, Sweden, October 23, 2025 — Haglöfs, the renowned Swedish outdoor brand today announced its partnership with Twiceme Technology, a company building the digital safety standard for jobsites and adventures. The collaboration integrates Twiceme's innovative digital safety technology into the new Haglöfs ski touring set. The integration marks Twiceme's entry into the winter outdoor apparel m

  • Haglöfs Moves its Headquarters to Slakthusområdet

    Outdoor brand Haglöfs has signed an agreement with Atrium Ljungberg to lease 1,400 m² of office space in Stockholm’s Slakthusområdet district. Haglöfs will move to its new premises in autumn 2026, which will serve as the company’s headquarters and showroom.
    In November next year, Haglöfs will move into Lilla Marknadshallen, one of Slakthusområdet’s historic buildings. The building is renowned f

  • Haglöfs makes comeback to the Chinese market - opens Brand Store in Shanghai

    On the occasion of its 111th anniversary, the Swedish outdoor brand Haglöfs has made a strong comeback to the Chinese market by opening its first Brand Store at Kerry Parkside in Pudong, Shanghai. This move not only marks the strategic restart of Haglöfs in China, but also signals that the country’s outdoor market is about to embrace a new competitive landscape.“2025 marks a bold new chapter in Ha

  • Haglöfs Opens First Flagship Store in South Korea

    About Haglöfs Flagship Store Do-bong Mt Address: , 3-10, Dobongsan-gil 4-gil, Dobong-gu, Seoul, Republic of Korea Phone number: +82 (0)2 954 5560 Opening Hours: 10.00am – 7.00 PM every day

  • Haglöfs Appoints Steen Borgholm to the Board of Directors.

    Today, Haglöfs AB announces the appointment of Steen Borgholm as a new member of its Board of Directors. Steen Borgholm brings extensive operational experience from the consumer goods sector, within footwear, functional apparel and fashion. His expertise will be a valuable asset as Haglöfs continues its global growth journey.With a strong professional background, including serving as CEO of ECCO a

  • Warmth is Everything: Haglöfs’ insulated jackets come prepared for a new season of adventure


    Crafted using advanced insulation technologies, Haglöfs’ collection of insulated jackets are for adventurers who want to maximize their experience outside—no matter the conditions. The winter season offers exciting new pathways to explore, but the insulated jacket you wear can make or break your experience. Developed from the insights of their adventurous ambassadors and an evolving toolkit

  • Haglöfs Launches a New Generation of Shell Gear

    Updated and ready for your next adventure, Haglöfs’ shell jacket collection is durably waterproof, breathable, and now free from intentionally added PFAS. This season, Haglöfs launches a new generation of durably waterproof shell jackets featuring functional and timeless design updates. Longtime Haglöfs consumers will recognize the return of several beloved styles, each adapted to the demands of d

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