Topics: PR, Communication

  • Trust-First AI: How Agencies Build Competitive Advantage Responsibly

    AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning.

  • A Deeper Dive into AI Ethics in PR

    AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation.

  • AI vs Ethics: Who ’ s Steering the Story?

    AI is transforming daily life, but ethical concerns over transparency, bias, and accountability are rising. Regulation lags behind innovation, and without stronger checks, the unchecked pursuit of profit could have existential consequences.

  • The Case of Creativity: Is the Communication Industry a Fit for You?

    Many young professionals feel the pressure to find a career that not only provides a steady income but also aligns with their passions and values. You're constantly told to "find your purpose" or "do what you love", but when it comes to a career, what does that actually mean? For a generation that's grown up using social media as a canvas for creativity and self-expression, the answer might be clo

  • ICCO Global Awards for 2025 Announced

    A Celebration of the World’s Best PR Work will take place in India on 12 November 2025 Awards now Open for Submissions till 29 August 2025

  • Mis/Disinformation Survey Highlights Urgent Need for Stronger Alliances while 81% oppose Platforms Dropping Independent Fact-Checkers

    London / Cannes / Mumbai 16 June 2025– ICCO’s latest Mis/Disinformation Survey, conducted under the Media Information and Education Pledge, has revealed a growing demand among communications professionals for unified action against information pollution. Drawing insights from respondents across +20 countries[1], the survey shows increasing concern and a clear call for collaboration, upskilling and

  • New Global Digital Handbook Equips Communicators to Tackle Mis/Disinformation

    London / Strasbourg / Mumbai – 19 May 2025 - In a significant step toward combating the global rise of misinformation and disinformation, a coalition of leading international organisations launched today “Tackling Mis/Disinformation – A Global Digital Handbook for Communicators”. This landmark guide provides public relations and communications professionals with practical tools, insights and ethic

  • ICCO Formalises Long-Term Partnership with EACD

    The International Communications Consultancy Organisation (ICCO) has officially formalised its long-standing collaboration with the European Association of Communication Directors (EACD) by welcoming EACD as an Associate Partner. This partnership strengthens the cooperation between the two organisations, providing a structured framework to enhance joint efforts on key industry challenges.

  • ICCO Announces the 2025 NextGen Board and World Cup Competition to Drive Profession-wide Talent and Innovation

    London, 10 April 2025 — The International Communications Consultancy Organisation (ICCO) has reaffirmed its commitment to championing the next generation of PR professionals with the announcement of its 2025 NextGen Board and organising PR NextGen World Cup again. This is part of ICCO’s broader mission to empower emerging talent and future-proof the global communications industry through actionabl

  • UNDP and ICCO Renew Partnership While Weather Kids Campaign Wins Another Award

    London, 4th April 2025 – The International Communications Consultancy Organisation (ICCO) is pleased to announce the renewal of its strategic partnership with the United Nations Development Programme (UNDP) for a further two years, following a highly successful collaboration launched in late 2023.
    The renewed agreement reinforces a shared commitment to addressing the climate crisis through stra

  • ICCO Welcomes New Members as It Embarks on a Year of Growth in 2025

    London, 20th March 2025 - The International Communications Consultancy Organisation (ICCO) is excited to announce the first wave of new members joining its global community in 2025. As ICCO continues its journey through a transformative period, this year’s focus is on expanding its global footprint, strengthening partnerships, and enhancing the services it offers to its diverse membership base.

  • ICCO World PR Report Reveals AI, Strategic Consulting, and Ethical Leadership as Key Industry Priorities

    London, 19th March 2025 – The ICCO World PR Report 2024-2025 has officially launched, offering a comprehensive overview of the key trends, challenges, and opportunities shaping the global PR industry. This year’s findings underscore AI adoption, reputation management, geopolitical influence, and ethical leadership as defining factors for PR professionals navigating an evolving communications lands

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