Blog
Tips and inspiration to keep you up to date with the latest in PR and communications.
Communication3 min read3 things to consider when choosing a media monitoring tool
If you work with communication, media, or brand visibility, you’ve probably thought about media monitoring. But finding a tool that truly supports your goals can…
Alex Arquati
Communication4 min readHow to write a press release journalists will publish 2025
The way journalists work has changed – and so must the way you write your press releases. In 2025, a sharp headline alone won’t get…
Alex Arquati
AI4 min readHow PR shapes what AI overviews say about your brand
Ask ChatGPT about your industry. Does your brand show up? If not, that’s a PR problem. Here’s something that might surprise you: AI doesn’t just…
Alex Arquati
Communication4 min readHow the European Accessibility Act Will Reshape Digital Communication
In June 2025, the European Accessibility Act (EAA) will take effect, introducing new requirements to ensure that essential products and services are accessible to people…
Alex Arquati
AI3 min readIs it true that LLMs prioritise established media and press releases?
We’ve entered the AI era, where large language models (LLMs) like ChatGPT and Perplexity are key tools for finding information. The big question everyone is…
Alex Arquati
Communication9 min readStrategic Communications Plan | How to get started | 4 Experts & Template
Reaching a global audience has never been easier, but truly engaging them is more challenging than ever. With information overload and declining trust, communicators must…
Alex Arquati
Communication7 min readBrand Analysis: Find Out How Your Brand Is Performing
A strong brand doesn’t happen by accident. It’s the result of your strategic decisions, continuous insights, and constant refinement. But how do you know if…
Alex Arquati
Communication7 min readHow To Measure Your PR Effectively
If you’re struggling to prove the true value of your PR and communication efforts, you’re not alone. With tighter budgets and a growing emphasis on…
Alex Arquati
Communication4 min readThe 5 most exciting AI innovations for PR & Comms
For over two decades, TIME editors have curated the most impactful new products and ideas in TIME’s Best Inventions issue annually. The outcome is a…
Alex Arquati
Communication7 min readHow to write an impactful boilerplate
The boilerplate is a short section of text that provides a brief overview or description of your company and its operations. Oftentimes it highlights your…
Rebecka Frank
Communication7 min readHow to create brand storytelling
Storytelling is part of our human DNA, used since the beginning of time. Yet, the power of stories is often overlooked. To build strong brands,…
Rebecka Frank
Communication8 min readEnhance customer loyalty with a brand community
Relationships are the foundation of any successful business, no matter your industry, and in today’s connected world, building a robust relationship between brands and customers…
Rebecka Frank
Communication9 min readThe Art of Crafting an Opinion Piece
The power of an opinion piece (or OP) in shaping perspectives and influencing audiences can not be overstated. When done right, this is a valuable…
Rebecka Frank
