Blog
Communication7 min readHow to win the content race 2023
Let’s face it – with AI moving in, the opportunities to create great content at lightning speed have never been more accessible. However, it is not about who can make…
Alex Arquati
Digital marketing manager
Communication7 min readHow to deal with a crisis in its 4 stages
The state of crisis has become the new normal. Thus, being able to navigate a crisis has become increasingly important for any PR professional. Discover what is required from you…
Alex Arquati
Digital marketing manager
Communication10 min readHow to write a Creative Brief
Creative briefs are a must for any professional storyteller working on an assignment. To avoid miscommunication, and make sure the creative team – or person, depending on the size of…
Alex Arquati
Digital marketing manager
Communication14 min read6 types of Content Marketing you should be doing in 2022
Since you have found your way here, you already know that content marketing is a crucial ingredient to succeed with your marketing. Perhaps you are looking for inspiration or help…
Alex Arquati
Digital marketing manager
Communication9 min readHow to write a pitch that gets a journalist to cover your story
One of the most effective ways for your company to gain publicity is to use journalists as megaphones for your news. In this blog post, we’ll go through a few…
Alex Arquati
Digital marketing manager
Communication9 min readFind your brand values | 6 steps to finding your core values
It is not an easy job to find your core brand values. But with that said, it might be critical to your brand’s success and something that definitely should be…
Alex Arquati
Digital marketing manager
Communication13 min readHow to succeed with an influencer marketing campaign
Influencer marketing is definitely catching more and more attention from CMOs worldwide. Although the marketing type has been around for a couple of years now, it’s still a new way…
Alex Arquati
Digital marketing manager
Communication8 min readWhat is Content Personalization?
According to Forbes, 91% of consumers are more likely to shop with companies that present them with personalized offers and recommendations. Also, 71% of online shoppers are frustrated when web…
Alex Arquati
Digital marketing manager
Communication5 min readHow to Create Content That Sells and Converts
What is Content Selling? It’s a common marketing rule of thumb that it can take between seven and twelve contacts to turn a lead into a buying customer. During the…
Alex Arquati
Digital marketing manager
Communication8 min readHow to increase your social media engagement
If you are looking for ways to increase your social media engagement, which is probably why you clicked on this blog post, our guess is that you’ve dedicated hard work…
Alex Arquati
Digital marketing manager
Communication6 min readHow to be GDPR compliant
The importance for companies to be GDPR compliant cannot be overstated. Avoid fines and embrace the opportunities that GDPR will bring to the PR industry by staying updated. In this…
Alex Arquati
Digital marketing manager
Communication4 min readHow to SEO optimize your blog posts
As the digital society evolves it becomes increasingly more difficult to draw the spotlights in your direction. But there are ways and one of the most effective ones is to…
Alex Arquati
Digital marketing manager
Communication6 min read5 ways to create more engaging content
Content is never a goal in itself, but a means to achieve business success. But to get there, your content needs to spark interest. In this blog post, we will…
Alex Arquati
Digital marketing manager
