Blog
Communication9 min readFind your brand values | 6 steps to finding your core values
It is not an easy job to find your core brand values. But with that said, it might be critical to your brand’s success and something that definitely should be…
Alex Arquati
Digital marketing manager
Communication13 min readHow to succeed with an influencer marketing campaign
Influencer marketing is definitely catching more and more attention from CMOs worldwide. Although the marketing type has been around for a couple of years now, it’s still a new way…
Alex Arquati
Digital marketing manager
Communication8 min readWhat is Content Personalization?
According to Forbes, 91% of consumers are more likely to shop with companies that present them with personalized offers and recommendations. Also, 71% of online shoppers are frustrated when web…
Alex Arquati
Digital marketing manager
Communication5 min readHow to Create Content That Sells and Converts
What is Content Selling? It’s a common marketing rule of thumb that it can take between seven and twelve contacts to turn a lead into a buying customer. During the…
Alex Arquati
Digital marketing manager
Communication8 min readHow to increase your social media engagement
If you are looking for ways to increase your social media engagement, which is probably why you clicked on this blog post, our guess is that you’ve dedicated hard work…
Alex Arquati
Digital marketing manager
Marketing8 min readOnline reputation management
To be relevant online is more important now than ever. Whether you call it online reputation management, or simply just reputation management, it aims for the same thing; to influence…
Alex Arquati
Digital marketing manager
Marketing5 min readThree marketing trends that summarize 2021
PR and communications is an ever-changing industry, and during 2021, we saw just how rapidly it can evolve. As always, when closing chapters, it’s valuable to look back and learn…
Alex Arquati
Digital marketing manager
Marketing5 min readWhat is Social media marketing?
Social media marketing, or SMM, is a form of marketing on social media platforms. This includes both organic content (posts without paid promotion), as well as paid social media advertising.…
Alex Arquati
Digital marketing manager
Marketing17 min readHow to increase organic traffic to your website
Do you want to learn how to increase organic traffic to your website? Great! We are more than happy to help you out. There are several ways to grow organic…
Alex Arquati
Digital marketing manager
Marketing17 min readHow to increase brand awareness
Do you want to learn how to increase brand awareness and brand recognition? Then you’re in luck: this blog post aims to do just that! Also, get valuable tips for…
Alex Arquati
Digital marketing manager
Marketing4 min readFive steps to turn customer reviews into an effective PR tool
PR is all about building and maintaining good relationships and positive sentiment with your audience. In our digitalised society , lots of customers form their initial impressions of your business…
Alex Arquati
Digital marketing manager
Marketing3 min readHow to bring PR in house – as part of your Content Marketing plan
Once considered something requiring a huge budget, PR software and social media have provided marketers of smaller businesses with direct access to their target audiences. In this post, we look…
Alex Arquati
Digital marketing manager
Communication4 min readHow to SEO optimize your blog posts
As the digital society evolves it becomes increasingly more difficult to draw the spotlights in your direction. But there are ways and one of the most effective ones is to…
Alex Arquati
Digital marketing manager
