News -
Short Courses in Estonia are Mission Accomplished!
Haaga-Helia Hospitality Competence Centre in Estonia delivered successfully 6 short business courses during the pilot study year 2015/16.
The events – mostly 2-days per course - were held at the EBS main building and the average number of participants per course was around 15. All in all, over 25 participants were present during the exciting opening year.
The topics for the courses were chosen from the outcome of the survey done by Haaga-Helia in February-March 2015 and it would be safe to claim, that the topmost issues were addressed based on market stakeholders’ input.
The opening course was in October on “Hospitality Industry Managerial Accounting” by Timo Saranpää and the everso important issues of profitability management and planning, budgeting and investment planning and operational key figures were addressed.
In November Jere Talonen followed with “Demand Management for Hospitality Leaders - Turning Insights into Actions, Profit and Asset Value” targeting the issues of turning insights into demand management actions, reaching and engaging efficiently chosen customers, dealing better with the new ways to sell and buy, finding out the customers willingness to pay, communicating and pricing the service by value and choosing the right tools, means and support for success.
Nina Niemi continued by closing the 2015 season with her course “Principles and Practices of Hospitality Revenue Management” in November and December. The topics such as “Revenue management as a strategic business culture; what´s in it for my business?”, “How to make revenue management an effective business process also engaging sales and marketing ?” and “Predicting the future of revenue management” were discussed in detail.
The 2016 season was opened in January and February by “Leadership & HR in Hospitality”, where Meri Vehkaperä focused on leading and motivating people, corporate culture and communication and interaction.
Jalmari Eklund took us quite close to final stretch with his course „Lean Management as Quality and Operations Management Tool in Hospitality“ in February and March covering a new and exciting topic of Lean management - an approach to running an organization that supports the concept of continuous improvement, a long-term approach to work that systematically seeks to achieve small, incremental changes in processes in order to improve efficiency and quality.
And „Innovation & Service Design in Hospitality“ by Teemu Moilanen had the honour or closing our short course calender 2015/16 in March and April by discussing giving and getting feedback, customer insight as cornerstone of service concept development, service design process and practical tools of service design and innovation.
Haaga-Helia Hospitality Competence Centre in Estonia will continue delivering the business short courses, which proved to be successful during the study year 2015-16 on the Estonian market, also the next study year 2016-17. As the Haaga-Helia short course portfolio for the next study year in Estonia will look different both in fields, span, content and format, we will come back to this issue in May in more detail.
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