Subjects: Outdoor activities
All time high for Haglöfs in 2022
Despite a challenging market, Haglöfs’ sales increased by 11 percent and profitability by 25 percent in 2022. To meet the demand, Haglöfs invested in a new logistics centre in Eskilstuna, Sweden, that will become operative in spring 2023. CEO Fredrik Ohlsson predicts that the structural trend for the outdoor industry remains positive, but that the shifting macro-economic environment will result in
Haglöfs Restored is up and running again
Thanks to a new partnership with circularity partner RESPONSIBLE, Haglöfs can carry on delivering second hand gear for first hand adventures.
Closed again for Black Friday: “The environmental and social consequences are just too big”
Haglöfs closes again for Black Friday: “The environmental and social consequences are just too big”
Responsibility Matters: Taking a stance against systematic discounting
Seasonal sales have for long been an integral part of the clothing industry. But in recent years, there has been a trend of more and more frequent discounting. This has created a pattern of producing items just to sell them at lower price, which brings many social and environmental perils. Selling clothing at a fair price without driving excessive consumption has become a delicate balancing act –
Warmth is everything— whatever the activity, Haglöfs has an insulation for it
Haglöfs has a long tradition of meeting the demands of outdoor life with revolutionary insulation technologies, and this winter is no exception.
This fall/winter season, Haglöfs presents their most advanced collection of insulating garments yet. This is largely thanks to their toolkit of four insulating technologies, of natural and synthetic origins, that enables the outdoor brand to d
Responsibility Matters: Ethical sourcing of down
Down has long been a staple of cold-weather performance gear because of its outstanding warming qualities compared to synthetic alternatives. However, it comes with legitimate consumer concerns over the ethics of using animal feathers, rather than synthetic materials. The inevitable question then becomes: how can we ensure the down is ethically sourced?
FW22: Haglöfs’ L.I.M Series takes on the cold
Less makes you warmer. L.I.M just became a year-round series.
Haglöfs’ popular L.I.M Series has been pushing the limits of ultra-lightweight, technical trekking gear for nearly two decades. This year, L.I.M ventures further into the cold season with the premier of the first ever fall/winter collection. Now, Outsiders can achieve lighter, faster and stronger performance year-round.
Introducing L.I.M Series Z|T: A truly synchronized layering system for next-level adventures
Featuring ultra-performance design and an innovative synchronized layering system, Haglöfs’ new L.I.M Series Z|T collection is made from experience for outsiders who seek the ultimate challenges.
When your adventures lead you to extreme environments, the functionality of your equipment becomes essential. Inspired by the harsh landscapes of Greenland, every product in Haglöfs’ new L.I.M
How Haglöfs works to ensure fair treatment in its factories
The textile industry provides employment and development opportunities to millions of workers around the world. But labor and human rights are not universally applied. Haglöfs aims to have a positive impact on all employees, workers, and consumers throughout its supply chain – and has been a member of the non-profit organization Fair Wear for ten years.
Haglöfs recruits new Global Finance Director to help drive business forward
Joakim Nyhage has been recruited to set and execute financial goals together with the finance department and work closely with the CEO to realize Haglöfs’ big-picture visions.
A life well lived—maximizing product lifetime to reduce environmental impact
Every product has an environmental impact. That’s why one of the key pillars of Haglöfs sustainability strategy is about ensuring their products can withstand a lifetime (or more) of adventure.
Haglöfs updates wholesale organization to take business to the next level
With the reorganization, Haglöfs aims to strengthen wholesale growth while maintaining a strong focus on sustainable business.
Today, Haglöfs is announcing the update of their entire wholesale organization, achieved through the reorganization of key roles and the introduction of new talent. The objective of the reorganization is to bolster existing efforts to drive strategic wholesale growth, w
The road to recycled and renewable materials
Producing performance products is a complex task. And doing it in a way that minimizes climate impact is even more challenging. Today, the largest part of a product’s environmental footprint comes from the production of materials. As part of Haglöfs’ wider climate commitment, the company has set the target to use recycled or renewable materials in 100 percent of its main fabrics by 2025.
Fit for the Outside — Haglöfs’ revamped outdoor pants range makes it easier to find the right fit.
Haglöfs has a long tradition of making functional outdoor pants that last. This season, that tradition continues. But with a completely revamped design program where fit and findability are in focus. Haglöfs’ pants range now offers clearly distinguished fits for women and men, with three different characteristics.
“We have always offered a wide range of outdoor pants, designed for different act
New Head of Business Development to chart the path towards Haglöfs’ future ventures
Sara Lindqvist has been recruited as Head of Business Development to take responsibility for developing Haglöfs’ future business models and bringing new ideas to life.
Haglöfs’ growth puts its climate commitment to the test
Last year, Haglöfs set a climate target to halve its carbon emissions in ten years. A boom in interest in outdoor activity during 2021 contributed to record sales and the most successful year for Haglöfs in a decade. The growth in sales and therefore production makes it more challenging for the company to reach its climate commitment.
L.I.M Series SS22— Hit your next adventure at light speed
Lighter means faster this season as Haglöfs’ L.I.M Series once again challenges the limits of functional, technical, and lightweight trekking gear.
Haglöfs is embarking on a new outdoor season with their ultra lightweight L.I.M Series at the forefront. For SS22, the core collection has been renovated to modernize the designs in line with the “less is more” design philosophy and to be as true to
Record year for Haglöfs in 2021
In 2021, Haglöfs delivered strong sales and record-high profits. The positive development was driven by the company’s continuous improvements in brand experience, product, and channel mix. Haglöfs also raised the bar for its sustainability work with a new, ambitious climate commitment.
New Global HR Director to Haglöfs
With the aim of leading long-term organizational development and nurturing company culture, Swedish outdoor brand Haglöfs expands its HR team and appoints Frida Vingård as its new Global HR Director.
H DOWN – Down to stay dry
Haglöfs raises the bar again. This time, with adventure-ready hydrophobic down that delivers unparalleled performance, breathability, and durability.
For many years, Haglöfs has spearheaded the development of insulating garments, the graphene infused synthetic Mimic Platinum being the most recent endeavor. This FW21, Haglöfs is raising the bar once again by combining Hydrophobic Down Platinum w