Ämnen: Media, kommunikation
You and AI in PR
Are you feeling lost in the world of AI? You are not alone. Many people have questions about AI and the future can seem uncertain. The media are talking about the jobs that AI will take over, while AI might still seem distant from your daily work and discussions. Well, we are here to help clear things up.
Mynewsdesk launches new AI templates for press releases
A few weeks ago, Mynewsdesk launched “Content AI” – a tool that allows users to create auto-generated press releases using AI. Mynewsdesk chose to build ready-made templates, based on the most common topics for press releases, and now releases three new templates, based on data from their customers.
Mynewsdesk and Oxford University Press to hold a live global event
Mynewsdesk and Oxford University Press are bringing you a unique global event on the 2nd of March, 2023. Based on a study that explores fact-finding in today's world, The Matter of Fact.
Mynewsdesk launches PR Coverage Report: Make your PR efforts visible
The new product, PR Coverage Report, allows companies to analyze and share the impact of their public relations efforts in one convenient, easy-to-read package.
New report: an uncertain world puts great demands on those working in PR and communication
The requirements for clear communication increase when the world becomes uncertain. According to a new report from Mynewsdesk, in which 450 communicators were interviewed, it is clear that 63% feel that PR and communication have become more important in their organisations due to recent events in the world, such as the war in Ukraine, inflation, and the pandemic.
The Mynewsdesk tool: now offering AI
Mynewsdesk, the Swedish one-stop solution for PR and communications, is launching “Content AI” – a service that simplifies and automates the process of creating high-quality content. The new product, which is based on OpenAI technology, is part of a more significant investment in AI that Mynewsdesk is currently making.
Mynewsdesk supports the most vulnerable this Christmas through a donation to Oxfam
For the fifth year in a row, Mynewsdesk donates 25.000 SEK to a chosen charity organisation to support the ones in need. The receiver of this year's Christmas donation was Oxfam Sweden, an organisation working to fight poverty and injustice.
Why a PR push during Christmas is an excellent idea
Christmas is here, a time to spend with your family and get into the festive spirit. Due to the holiday, many businesses tend to slow down even though this is the perfect time to get your audience's attention. Let us tell you why!
The glorious madness of the work of a communicator
As I sat down to reflect on Mynewsday 2022, I struggled to summarize. We had such a gloriously wide range of topics and addressed so many specific, in-depth, and sometimes existential questions. How on earth would I compose a coherent reflection on all that?
How AI will transform the way we work with PR and communication
Mynewsdesk believes that AI will help both press officers and journalists with their day-to-day work in the near future. We are constantly striving to make PR and communication work both smarter and more effective, and we’ve been implementing AI in our tool for quite some time now. Would you have known that this text is written by AI?
Communicating successfully requires more than communication
To cut through the clutter of today, fully data-driven insights, smarter analysis, martech tools and creative ways of conveying information and message are crucial for brands. Yet, a recently presented martech report of 2022 shows that Sweden, surprisingly, has fallen behind in martech maturity compared to the rest of Europe. How do you secure to meet the needs of tomorrow?
Web3 — What is this buzzword, and what does it mean for brands?
Web3 — What is this buzzword, and what does it mean for brands?
How Fuldkornspartnerskabet succeeded in increasing their media mentions by 46%
2022 has been highlighted by shocking headlines such as unreal declarations of war, rising food and electricity prices and high-interest rates that have captured much of society's attention. Big news like this makes it challenging for others who want to get a spot in the public media to get picked up, and yet Fuldkornspartnerskabet managed to increase its mentions by 46% this year compared to last
Are you writing for robots or humans?
If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
But have you ever asked yourself how a journalist has the time to go through hundreds of press releases per day, pick out the most interesting ones, create an angle that fits their readers, then write the articles and finally pu
Here is what's new in your Mynewsdesk product
At Mynewsdesk we continuously work hard to deliver the best all-in-one PR tool on the market. We are proud to share our long list of product improvements accomplished in the past couple of months.
A Swedish company is using AI to measure emotions in news about Swedish politics
It is election year in Sweden, and the media is filled with news articles about the eight major parties as well as individual politicians. Leading up to the election, Mynewsdesk, a Swedish company specialising in communications technology, has used AI to find out which emotions are hidden in the news reporting.
Assessing emotional states and intensity in a text
That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.
Why you should focus (and spend!) on content
According to Mynewsdesk's report ‘State of Nordic PR’, content is one of the top priorities among Nordic companies: six out of ten PR and communications professionals say their businesses see content as an important cornerstone of their overall business strategy, and nearly 75% have an elaborate content strategy.
Mynewsdesk continues its award streak in G2s summer report
Once again, the G2 users have spoken, resulting in Mynewsdesk being awarded an additional set of badges in G2s newly released summer report. Mynewsdesk will proudly add these new badges to the ones already earned earlier in the year.
Mynewsdesk appointed official partner to PRCA- the global advocate for excellence in PR
To help introduce its services to a broader international audience, Mynewsdesk has entered into a partnership with The Public Relations and Communications Association (PRCA) by becoming its official Newsroom and Content Management Partner.