Powering the cleantech revolution with Enequi
The demand for clean energy is on the rise. But simply adding more solar panels and electric cars is not the full answer. To conserve resources and avoid fuse blow-outs, consumers and businesses alike are realizing they need better tools and systems to monitor and control energy consumption. It feels inspiring to be working with Enequi, a Swedish cleantech company working to make this possible.
New digital storytelling star to add creative magic for Open clients
Great news. We're super happy that Daniel Enervald, an expert in filmmaking, 3D motion graphic, AR and VR has joined the Open creative team in Stockholm to support our growing international client roster. Welcome aboard Daniel!
Open teams up with Infront to challenge conventional thinking in financial services sector
We are delighted that Infront, a leading European provider of market data and solutions for financial professionals, has chosen to work with Open. The work covers everything from creating a new brand platform and creative concept to brand activation activities (internal and external) that help strengthen and unify the company following a recent merger with vwd of Germany
Supporting Sandvik to launch a new coiled tubing service in China
28 days. Not exactly Amazon shipping times. But when you’re delivering tons of stainless steel coiled tube products across China and the Asia Pacific region, it’s pretty fast. At least compared to waiting four to six months for longer length reels to arrive from abroad. Thrilled to help Sandvik launch this new service in the region with a host of digital tools – and now very successful sales!
Targeting CFOs and CTOs with a digital campaign featuring sharks
Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.
Summer greetings from all of us at Open
Big thanks to all our clients and our staff for a fantastic spring season. Now it's time to grab a cold drink in the sun, find a good book and recharge the batteries. See you soon in early August.
Move from promotion to emotion and win big
Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.
Who says sales tools can’t be inspiring?
Today’s sales teams need inspirational tools that simplify and dramatize the benefits of their products and services. It’s all about creating emotional pull with engaging storytelling and tools that inspire new possibilities. With this in mind, Open teamed up with Iggesund Paperboard of Sweden to launch new experiential sales tools for the cosmetics industry for its flagship Invercote® product.
Swedish PROFFS hairstyling brand teams up with Open
Peek into any Swedish family’s bathroom and you’ll find at least one PROFFS hairstyling product. The distinctive pink packaging is synonymous with professional quality at affordable prices. Since the 1980s, the family-owned company has built an enviable market position in Sweden. Now they’ve asked Open to help take them to the next level.
Sparking a global movement for good with Bluewater
When Bluewater founder Bengt Rittri gave us a call, he was on fire. He talked passionately about getting rid of plastics in the oceans, bringing the world clean water, improving human health and restoring the planet. But how? By harnessing the power of human ingenuity to solve some critical challenges. It was an exciting vision and we were immediately hooked.
Hello workers! A new generation of safety shoes is here.
They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.
Hello summer! Hello new global brands! Thanks for a record first half of 2017.
Summer greetings from Open! We want to thank both new and old customers alike for making the first half of 2017 a record and exciting run. We feel privileged to work with such an ambitious group of global brands together with a team of talented, fun and highly motivated Openers. We're closing our office in late July, but reopen Monday, July 31st. See you soon and have a fabulous summer vacation!
Open turns candy cables into a sweet global campaign for Habia Cable.
To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!
Open hires ex-Ottoboni and DDB Account Director Daniel Askergren to meet strong client demand
Open Communications is delighted to announce that Daniel Askergren has joined its Stockholm creative hub as Senior Account Director. From strategy to brand activation in multiple channels, he brings deep knowledge of both B2B and B2C brands with more than 15 years of international experience. We're delighted to have Daniel joining our growing team.
Open welcomes Senior Account Director Daniel Askergren to its growing international team.
It's a fact - at last! We’re thrilled to announce that Daniel Askergren has joined our growing pool of international talent at Open Communications as Senior Account Director. Daniel is a true internationalist with an extensive background in the agency world, having worked as an Account Director at Ottoboni, one of Sweden’s largest digital agencies, and at DDB as Nordic Client Services Director.
Open Communications launches global communications concept for Andritz Separation
In a case-driven marketing program targeting 40 countries, Andritz Separation, the Austria-based leader in industrial separation, is seeking to raise brand recognition and establish thought leadership in the industry. The communications program, which is now being rolled out globally, was developed together with Open Communications, a Stockholm-based international brand communications agency.
Open welcomes ex-McCann Managing Director Magdalena William to its strategic account team
Magdalena William, a former Managing Director within McCann and Account Director at Lowe Brindfors and Peacock Advertising, is joining Open Communications, an independent brand communications agency. She brings with her extensive international experience from both B2B and B2C brands , including brand development projects, event activation, digital, social and content marketing.
Open Communications adds Senior Account Director and MullenLowe Designer to support 40% growth.
Open Communications, the international brand communications agency, has added two senior recruits to support its growing business. Magdalena William, a former Managing Director at McCann and Account Director at Lowe Brindfors and Peacock Advertising has joined the account team. Jeanette Anderson, formerly a designer at MullenLow, King and DDB Paradiset, joins the Open creative studio.
Open Communications wishes you a joyous and relaxing holiday season.
What an exciting and rewarding year 2015 has been! To all of our customers, colleagues and friends across the world, we wanted to say THANK YOU for all your fantastic feedback, kind words, endless support, trust and love. Now it's time for all of us to relax, be close to our nearest and dearest and have a joyous holiday. Have a truly fantastic holiday season! From all of us at OPEN.
Open and Sandvik create emotional brand experiences targeting the offshore oil and gas industry
To build awareness about its innovative materials solutions for the offshore oil and gas sector, Sandvik has launched a long-term communications program together with Open Communications, the Stockholm-based strategic brand communications agency. The program, which started in the spring of 2015, has already won several industry awards for its creative approach in this conservative sector.