UK shoppers buying seafood more often despite economic pressures, reveals new NSC report
Rising shopping frequency and chilled seafood volume growth highlight opportunities for retailers to build on consumer demand
Categories: seafoodfromnorway
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Natural protein demand puts seafood in the spotlight
While protein-fortified bars, snacks and drinks continue to grow in popularity, seafood has naturally provided high-quality protein alongside a wider range of nutrients all along. As UK consumers increasingly look towards everyday sources of protein, the Norwegian Seafood Council (NSC) says there is an opportunity to put seafood’s natural protein credentials more firmly at the centre of the c -
UK demand for premium seafood creates strong opportunity for Norwegian halibut
Rising production towards 2030 could open up new opportunities for retailers, suppliers and foodservice operators to meet growing demand for premium seafood with quality, provenance and versatility
Norway is significantly expanding halibut production to help meet the growing demand for premium seafood in markets such as the UK.
According to the Norwegian Seafood Council ( -
Norway's World Cup team tops up 500kg seafood supply ahead of England quarter-final
Additional seafood shipment sent to the team camp as Norway's World Cup nutrition strategy continues to attract international attention
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From sea to fryer: why provenance is becoming one of the fish and chip sector's strongest tools
Norwegian Seafood Council and industry partners highlight how verified origin, traceability and supply chain transparency are giving operators stronger proof points behind the seafood they serve.
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Norway-UK Seafood Summit 2026: Redefining the future of seafood: powered by innovation, anchored on sustainability
Collaboration, innovation and sustainability were at the heart of discussions at the Norwegian Seafood Council’s annual arena for influential industry voicesA record number of industry leaders gathered on Tuesday at the historic Fishmongers’ Hall in London for the 2026 edition of the Norway–UK Seafood Summit, hosted by the Norwegian Seafood Council (NSC).This annual gathering has become a vital pl
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Unlocking poké’s potential – NSC research signals major growth opportunity as consumers inspired to prepare raw fish at home
New research from the Norwegian Seafood Council (NSC) has uncovered a considerable opportunity for raw consumption in the home as the rapid rise of sushi in recent decades has paved the way for Hawaiian-inspired poké.
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UK’s Top Chef Talent Immersed in Sustainable ‘Blue Food’ Culture
A group of the UK’s most promising chefs and influential culinary figures travelled to Norway for an immersive educational experience designed to inspire and inform the next generation of hospitality leaders.
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Bjørn-Erik Stabell Appointed UK Director of the Norwegian Seafood Council, Bringing Global Expertise to Key Market
The Norwegian Seafood Council (NSC) has appointed Bjørn-Erik Stabell as its new UK Director, succeeding Victoria Braathen, who has led the Council’s UK marketing efforts since September 2022.
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National Fish & Chip Awards 2026 Launches with a Fresh Call for Entries and Public Nominations
Seafood from Norway is proud to once again serve as principal sponsor of the National Fish & Chip Awards, as the 2026 competition officially opens for entries. Now in its 38th year, the awards continue to honour the people and businesses who bring the UK’s most iconic dish to life.
Organised by the National Federation of Fish Friers (NFFF), the awards are open to UK fish and chip operators, -
Seafood from Norway and Industry Partners Host 2025 National Fish and Chip Award Winners on Unforgettable Educational Trip
This June, Seafood from Norway, in collaboration with Norwegian Frozen at Sea, welcomed a new wave of the UK’s top fish and chip shops and industry stakeholders on an unforgettable educational journey to Northern Norway. The trip marked over a decade of this collaborative initiative, which celebrates the enduring bond between Norway’s fishing industry and the UK’s beloved fish and chip sector.
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Discover Chef Simon Hulstone's Popcorn Prawn Recipe – and Win a Signed Erling Haaland T-Shirt!
Watch Chef Simon Hulstone create his crispy Popcorn Prawn using Norwegian cold water prawns – then take on the #NorwegianPrawnChallenge! Recreate the dish, share your version on Instagram, and you could win a Norwegian national team t-shirt signed by Erling Haaland! Full video and details on our Instagram.
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Seafood from Norway Celebrates Fish & Chip Excellence with Inspiration Day in London
Seafood from Norway hosted an Inspiration Day in London on Tuesday 13th May to celebrate the winners of the National Fish and Chip Awards (NF&CA), recognising their achievements and exploring the future of sustainable seafood in the UK’s hospitality sector.
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Celebrating the nation’s favourite dish: Seafood from Norway proud to support National Fish & Chip Day 10-year milestone
Friday 6 June 2025 marks a major milestone for one of the UK’s most beloved food celebrations – National Fish & Chip Day (NF&CD) – and Seafood from Norway is proud to once again lend its support to the event, which brings the nation together to honour the tradition, people and ingredients behind fish and chips.
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From traditional serves to beautiful comfort food: feasting on Norwegian seafood with Michel Roux
Renowned chef and Norwegian Seafood Council ambassador Michel Roux shares his passion for Norway, its skrei cod and sustainable seafood.
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Modern Twists on Comforting Classics: UK Chefs Showcase Norwegian Seafood at HRC
Seafood from Norway, in collaboration with Chef Publishing, staged a seafood takeover at this year’s Chef HQ at HRC. The event invited celebrated chefs, industry experts, and stakeholders to showcase and enjoy the versatility and premium quality of seafood from Norway.
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Norwegian Cold-Water Prawns: A Sustainable and Convenient Choice for UK Consumers
Norwegian cold-water prawns are well-placed to strengthen their market position in the UK. Backed by sustainability credentials, premium quality, and unmatched convenience, they represent a strong opportunity for UK retailers, hospitality operators, and caterers.
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FINNEY’S NAMED THE UK’S MOST SUSTAINABLE FISH AND CHIP OPERATOR
A popular Welsh fish and chip operator has been crowned the winner of the Environment & Sustainable Business Award at this year’s National Fish & Chip Awards. Finney’s in Benllech, Anglesey, triumphed over finalists Pisces in Wirral and Two Gate Fisheries in Barnsley, securing the top prize for its outstanding commitment to responsible sourcing and sustainable business practices.
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NORWAY–UK SEAFOOD SUMMIT 2025 Shaping the Future of Seafood: Navigating Trends, Tackling Challenges and Seizing Opportunities
A record number of industry leaders gathered on Tuesday at the historic Fishmongers’ Hall in London for the 2025 edition of the Norway–UK Seafood Summit, hosted by the Norwegian Seafood Council.
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Seafood from Norway’s Year Collaborating with UK Chefs
From collaborating with esteemed culinary figures like Michel Roux and Simon Hulstone to supporting some of the UK’s most promising rising talent, 2024 has been a year of meaningful milestones for Seafood from Norway's work within the hospitality sector.
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