Watch Chef Simon Hulstone create his crispy Popcorn Prawn using Norwegian cold water prawns – then take on the #NorwegianPrawnChallenge! Recreate the dish, share your version on Instagram, and you could win a Norwegian national team t-shirt signed by Erling Haaland! Full video and details on our Instagram.
Seafood from Norway hosted an Inspiration Day in London on Tuesday 13th May to celebrate the winners of the National Fish and Chip Awards (NF&CA), recognising their achievements and exploring the future of sustainable seafood in the UK’s hospitality sector.
Friday 6 June 2025 marks a major milestone for one of the UK’s most beloved food celebrations – National Fish & Chip Day (NF&CD) – and Seafood from Norway is proud to once again lend its support to the event, which brings the nation together to honour the tradition, people and ingredients behind fish and chips.
Renowned chef and Norwegian Seafood Council ambassador Michel Roux shares his passion for Norway, its skrei cod and sustainable seafood.
Seafood from Norway, in collaboration with Chef Publishing, staged a seafood takeover at this year’s Chef HQ at HRC. The event invited celebrated chefs, industry experts, and stakeholders to showcase and enjoy the versatility and premium quality of seafood from Norway.
Norwegian cold-water prawns are well-placed to strengthen their market position in the UK. Backed by sustainability credentials, premium quality, and unmatched convenience, they represent a strong opportunity for UK retailers, hospitality operators, and caterers.
A popular Welsh fish and chip operator has been crowned the winner of the Environment & Sustainable Business Award at this year’s National Fish & Chip Awards. Finney’s in Benllech, Anglesey, triumphed over finalists Pisces in Wirral and Two Gate Fisheries in Barnsley, securing the top prize for its outstanding commitment to responsible sourcing and sustainable business practices.
A record number of industry leaders gathered on Tuesday at the historic Fishmongers’ Hall in London for the 2025 edition of the Norway–UK Seafood Summit, hosted by the Norwegian Seafood Council.
From collaborating with esteemed culinary figures like Michel Roux and Simon Hulstone to supporting some of the UK’s most promising rising talent, 2024 has been a year of meaningful milestones for Seafood from Norway's work within the hospitality sector.
As the year draws to a close, Seafood from Norway reflects on the standout moments of 2024, celebrating its collaboration with the UK’s iconic fish and chip industry. From headline sponsorship of the 2024 National Fish and Chip Awards (NF&CA) to hosting an Inspiration Day for the awards winners, Seafood from Norway’s involvement in the fish and chip sector has been truly memorable.
Seafood from Norway (SfN), represented by the Norwegian Seafood Council, hosted an exclusive seafood masterclass at Sauce, The Langham’s cookery school in London. Led by renowned Chef Michel Roux, the event highlighted the versatility and quality of Norwegian seafood. Attendees enjoyed hands-on cooking and a roundtable discussion, promoting sustainable seafood practices.
Jonny Smith Wins Young National Chef of the Year 2024 Jonny Smith, Sous Chef at Gravetye Manor, has been awarded Young National Chef of the Year 2024 by the Craft Guild of Chefs. His winning menu featured goats' cheese agnolotti, Norwegian halibut, and a choux bun dessert. Jonny is now looking forward to an educational trip to Norway, sponsored by Seafood from Norway.
Norwegian Seafood Council (NSC), which proudly represents Seafood from Norway, has announced the relaunch of its “Explore” campaign.
Aimed to excite the tastebuds of UK consumers and expand their seafood repertoire, the campaign will run from September through to November. This follows the brand's recent announcement of a partnership with global football superstar Erling Haaland
As part of its mission to support and nurture the next generation of UK chefs, Seafood from Norway (SfN), proudly represented by the Norwegian Seafood Council and sponsor of the Craft Guild of Chefs Young National Chef of the Year (YNCOTY) competition, recently attended the highly anticipated finalist Mentor Day, alongside long-term SfN chef partner Simon Hulstone from the Michelin-starred re
The search is on to find the next set of champion fish and chip shops as the National Fish and Chip Awards, the UK’s premier prize-giving event for outstanding businesses in the industry, has launched its 2025 campaign to find the greatest takeaways and restaurants from the UK and overseas.
Organised by the National Federation of Fish Friers (NFFF), the National Fish and Chip Awar
The Norwegian Seafood Council, proudly representing Seafood from Norway, along with Norwegian Frozen at Sea, welcomed the UK’s leading fish and chip shops and a number of key industry stakeholders to Ålesund, Norway as part of an educational study trip to showcase responsibly sourced cod and haddock – the two most popular species used by British fish and chip shops.
16th May 2024, London
Seafood from Norway hosted an Inspiration Day for the esteemed winners of this year’s National Fish & Chip Awards (NF&CA) alongside some of this year’s shortlisted Young Fish Friers of the Year, celebrating the successes of the wider industry and exploring innovative thinking around the future of fish and chips.
As a proud sponsor of the 2
PRESS RELEASE
Michel Roux Jr among culinary superstars at Norwegian Seafood Chef HQ takeover
27th March 2024, ExCeL, London
Celebrating the quality of Norwegian seafood and its story of origin, the Norwegian Seafood Council (NSC), in collaboration with Chef Publishing, staged a seafood takeover at this year’s HRC Chef HQ, inviting a star-
Seafood has been a part of my upbringing and my diet growing up. Norwegian seafood, the world’s best, still has a natural place in my life. The Norwegian Seafood Council does a tremendous job showcasing knowledge and inspiration about tasty, healthy, and sustainable seafood globally and back home in Norway. It was only natural for me to enter this partnership, says Erling Braut Haaland.
One of the UK’s top emerging chef talents and a group of international key food influencers have visited Norway, the seafood nation, on an inspirational study trip organised by the Norwegian Seafood Council. Discovering why origin matters when it comes to sustainable seafood while getting a taste of the fjord to plate journey of the celebrated Norwegian seafood.