Blog
PR6 min readHow to Pitch Your PR Story to Journalists Like a Pro
Some might say that a great news story has always followed the same formula: if it’s newsworthy enough, journalists will publish it. However, as the working conditions for journalists have…
Alex Arquati
Digital marketing manager
Marketing3 min readPR and Marketing News – September 2024
Elon Musk continues to make headlines—one of his most recent lawsuits has led to the shutdown of a nonprofit coalition of advertisers led by the World Federation of Advertisers. Another…
Alex Arquati
Digital marketing manager
PR8 min readMedia Monitoring Tool – Track Your Media Coverage
A media monitoring tool tracks and analyzes how specific keywords or topics—such as your brand—are mentioned across various media channels. Given its profound impact on your company’s reputation, understanding and…
Alex Arquati
Digital marketing manager
PR6 min readHow to create a PR budget
Crafting a PR budget, whether for a single campaign or the entire year, can be challenging. However, with the right approach, you can maximize your investment and drive impactful results.…
Rebecka Frank
- Marketing4 min read
PR and Marketing News – August 2024
AI-generated ads and campaigns are the hot topic in PR and marketing circles (sometimes not getting it 100% right, as you can read below). Another buzzworthy topic is Oslo’s new…
Alex Arquati
Digital marketing manager
- Marketing3 min read
PR and Marketing News – June 2024
BBDO Dubai wins the Grand Prix for Good at the Cannes Festival and Dove takes a stand against AI-generated ads. Here’s the latest PR and marketing news, freshly curated in…
Alex Arquati
Digital marketing manager
Marketing6 min readSummer PR Planning: 10 Tips to Drive Impact During Vacation
With summer vacation just around the corner, it’s natural to feel your creativity slipping away as everyone heads out of the office. However, with smart summer PR planning, this season…
Alex Arquati
Digital marketing manager
- PR3 min read
PR and Marketing News – May 2024
While Arla Foods rapidly garners over 1 million views on TikTok, Starbucks suffers from a notable PR misstep. Here’s the latest PR and marketing news, freshly curated in the newest…
Alex Arquati
Digital marketing manager
Marketing5 min readBrand Report – How to Report on Brand Performance
What is a good brand reputation worth? And what is the value of earned brand impressions compared to the value of paid ads? With today’s clever, AI-based reporting tools, you…
Alex Arquati
Digital marketing manager
Communication7 min readHow To Measure Your PR Effectively
If you’re struggling to prove the true value of your PR and communication efforts, you’re not alone. With tighter budgets and a growing emphasis on data-driven decision-making, PR professionals are…
Alex Arquati
Digital marketing manager
PR4 min readBuilding brand presence through PR
Why do people care about brands? And what role does PR play in building a brand’s value? According to Mynewsdesk’s PR and communications experts, Sofia Thorngren and Adam Karseland, the…
Alex Arquati
Digital marketing manager
PR9 min readPR strategy – how to develop a PR plan
Are you ready to get serious about your PR efforts? In that case, this blog post is a must-read! Learn what a PR strategy is, how to create a PR…
Alex Arquati
Digital marketing manager
PR6 min readPress release examples – best practices to acquire
Knowing how to create a compelling press release is a must for anyone working in PR or communication. In this blog post, we will explore common press release themes like…
Rebecka Frank
