Blog
Marketing8 min readBuild a Brand Story
The rise of digital channels and social media entails companies of all sizes making their story heard and reaching out to thousands and thousands. But knowing how to build your…
Alex Arquati
Digital marketing manager
Communication9 min readFind your brand values | 6 steps to finding your core values
It is not an easy job to find your core brand values. But with that said, it might be critical to your brand’s success and something that definitely should be…
Alex Arquati
Digital marketing manager
PR11 min readPR Report 2022 – Trends, challenges, and opportunities
Working in the communication industry is becoming more challenging and demanding. Nordic PR and communication professionals are faced with more responsibilities and heavier workloads as well as increased competition and…
Alex Arquati
Digital marketing manager
Marketing4 min readFive steps to turn customer reviews into an effective PR tool
PR is all about building and maintaining good relationships and positive sentiment with your audience. In our digitalised society , lots of customers form their initial impressions of your business…
Alex Arquati
Digital marketing manager
PR3 min read5 essential tools for bringing PR in-house
With increasing numbers of small and medium sized businesses bringing PR in-house, we look at five tools that will help you make the most of your do-it-yourself PR plan. Keeping…
Alex Arquati
Digital marketing manager
Marketing3 min readHow to bring PR in house – as part of your Content Marketing plan
Once considered something requiring a huge budget, PR software and social media have provided marketers of smaller businesses with direct access to their target audiences. In this post, we look…
Alex Arquati
Digital marketing manager
PR4 min read5 reasons why you should invest in PR
PR stands for Public Relations and is a broad concept mainly focusing on how organisations communicate to the public or to a specific target audience. The purpose of the communication…
Alex Arquati
Digital marketing manager
Communication3 min read3 tips on using press release quotes
As the unsung hero of the story, quotes don’t always top the priority list when writing a press release . Sometimes, it becomes an afterthought. Other times, it’s not even…
Alex Arquati
Digital marketing manager
Communication19 min readMedia relations in PR: How does it work?
Whether you are brand new to PR or if you have been in the game for a while, you will need to know how to build and maintain strong media…
Alex Arquati
Digital marketing manager
Communication6 min read3 PR pros discuss how brands can reach out with their stories
3 experienced communicators gathered to discuss ever-present challenges for communicators, and how to solve them in today’s media landscape. The panel consisted of: Marita Wengelin , Head of PR at…
Alex Arquati
Digital marketing manager
Marketing6 min readHow To Combine PR and Digital Marketing For Your Small Business
Public relations (PR) is about getting your name out on different media, whether it’s television, radio, or in newspapers and magazines. Businesses use PR to maintain a favorable reputation and…
Alex Arquati
Digital marketing manager
Marketing9 min readAudience analysis helps you understand the impact of your PR & marketing
Audience analysis is key to understanding if your PR and marketing is working Effective marketing and Public Relations (PR) are the keys to the success of any business. Above all,…
Alex Arquati
Digital marketing manager
PR3 min read6 steps to choose the right PR tool
Let’s have a look at this simple 6-step formula to pick the right PR tool for you. Mastering technology is a challenge, particularly given their ever-changing nature. But becoming proficient…
Alex Arquati
Digital marketing manager
