Blog
PR7 min read3 PR pros answer questions on media relations, KPIs, resources and more
Three PR professionals discuss KPIs and measurement. In this post, Johanna Snickars, Head of Communications at Ericsson’s BA Technologies and New Businesses, and Nico Prins, Director of Outreach and PR…
Alex Arquati
Digital marketing manager
PR6 min readThe importance of public relations
This article provides a comprehensive overview of the importance of public relations (PR) for small to enterprise-sized businesses. It highlights seven reasons why PR is essential for businesses, including the…
Alex Arquati
Digital marketing manager
PR7 min read5 Christmas films and what they teach us about PR
By Garth Garland, marketing manager at Mynewsdesk. We’re all very particular when it comes to getting in the mood for Christmas. As soon as the calendar flips over to December,…
Alex Arquati
Digital marketing manager
PR17 min readHow to write a PR plan in 8 steps | Free template
PR is an important building block when it comes to creating loyal relationships with your target audience. The rise of digital channels and social media has given all businesses better…
Alex Arquati
Digital marketing manager
PR6 min read4 steps to using social listening to measure your PR efforts
Because we’re almost done with 2021, we now need to look back and prepare ourselves for the year ahead. And while this means most of us will sit back, spend…
Alex Arquati
Digital marketing manager
PR10 min read5 reasons why social listening is essential to PR
The PR industry went through a massive shift over the last couple of decades. 20 years ago, PR professionals spent their days scouring newspapers while glued to their phones to…
Alex Arquati
Digital marketing manager
PR7 min readFive terrible mistakes every PR pro should avoid
Three very different journalists and one CMO discuss common PR mistakes and more. Journalists from DN, BBC, and The Telegraph identified the common pitfalls PR people make when pitching stories.…
Alex Arquati
Digital marketing manager
PR4 min readHow journalists use social media to source stories and disseminate news
Recent fake news controversies have forced journalists to look with more critical eyes at social media channels. And today, journalists may find themselves even using social media more sparingly to…
Alex Arquati
Digital marketing manager
PR3 min read4 ways to create a PR A-Team
Are you looking to recruit new talent in your PR team? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental,…
Alex Arquati
Digital marketing manager
Communication3 min readTechnology trends transforming PR and communications in 2017
Everyone needs to implement technology well to execute their PR strategy. Interestingly, more than 85% of PR professionals expect their focus on technology to increase significantly over the next five…
Alex Arquati
Digital marketing manager
