Blog
Marketing9 min readAudience analysis helps you understand the impact of your PR & marketing
Audience analysis is key to understanding if your PR and marketing is working Effective marketing and Public Relations (PR) are the keys to the success of any business. Above all,…
Alex Arquati
Digital marketing manager
PR3 min read6 steps to choose the right PR tool
Let’s have a look at this simple 6-step formula to pick the right PR tool for you. Mastering technology is a challenge, particularly given their ever-changing nature. But becoming proficient…
Alex Arquati
Digital marketing manager
PR7 min read3 PR pros answer questions on media relations, KPIs, resources and more
Three PR professionals discuss KPIs and measurement. In this post, Johanna Snickars, Head of Communications at Ericsson’s BA Technologies and New Businesses, and Nico Prins, Director of Outreach and PR…
Alex Arquati
Digital marketing manager
Communication5 ways to transcribe audio to text
Audio files are becoming increasingly common online, and some content creators may even prefer audio over text. However, until now, the written copy is still more effective than audio alone.…
Alex Arquati
Digital marketing manager
Marketing3 min readPlan your robust 2019 marketing strategy by keeping these 7 trends in mind
As technology continues to evolve, new marketing strategies will crop up and adapt to the times. Staying passive and stagnant is not an option. Especially, if you’ve got a business…
Alex Arquati
Digital marketing manager
Marketing6 min read6 overlooked channels to gather customer feedback
By Alexa Lemzy, content editor @TextMagic . Customer feedback is one of the most powerful tools available to any company for improving many areas of your business. From problems with…
Alex Arquati
Digital marketing manager
PR6 min readThe importance of public relations
This article provides a comprehensive overview of the importance of public relations (PR) for small to enterprise-sized businesses. It highlights seven reasons why PR is essential for businesses, including the…
Alex Arquati
Digital marketing manager
Marketing6 min read10 cutting-edge graphic design trends for better branding in 2019
Your customers know more about graphic design than they think. All day, every day, they see social content, web pages, ads, product packaging, and logos — whether they’re aware of…
Alex Arquati
Digital marketing manager
PR7 min read5 Christmas films and what they teach us about PR
By Garth Garland, marketing manager at Mynewsdesk. We’re all very particular when it comes to getting in the mood for Christmas. As soon as the calendar flips over to December,…
Alex Arquati
Digital marketing manager
Communication4 min readWhy you need an enemy for writing good brand stories
The secret of great brand stories By Lesley Vos, content writer @Bid4Papers No matter how multi-million the audience is, strong brands focus on one person. He’s the ideal customer who…
Alex Arquati
Digital marketing manager
PR17 min readHow to write a PR plan in 8 steps | Free template
PR is an important building block when it comes to creating loyal relationships with your target audience. The rise of digital channels and social media has given all businesses better…
Alex Arquati
Digital marketing manager
PR6 min read4 steps to using social listening to measure your PR efforts
Because we’re almost done with 2021, we now need to look back and prepare ourselves for the year ahead. And while this means most of us will sit back, spend…
Alex Arquati
Digital marketing manager
PR10 min read5 reasons why social listening is essential to PR
The PR industry went through a massive shift over the last couple of decades. 20 years ago, PR professionals spent their days scouring newspapers while glued to their phones to…
Alex Arquati
Digital marketing manager
