7 min readHow to choose the right PR software
Fewer journalists, a scattered media landscape, and faster news cycles. These are some of the challenges that today’s marketing teams face compared to a decade…
Alex Arquati
Marketing1 min readSucceed with your content strategy in 5 steps
You will learn: – Why the customer journey is key – How you work with different channels and platforms – How you can use your…
Communication7 min readHow to win the content race 2023
Let’s face it – with AI moving in, the opportunities to create great content at lightning speed have never been more accessible. However, it is…
Alex Arquati

Coffee & Comms | Evaluating your PR efforts
In this episode of Coffee & Communication we will meet with Hilde Tunge, Senior Advisor at the communication agency Apriil, to talk about how to measure the effect of our PR and Communication efforts and what we need to understand in doing this.
PR9 min readHow AI is transforming PR and communication
AI truly made an entrance last year, as ChatGPT was launched in late November 2022. So, should we be thrilled, suspicious, or even scared? In…
Alex Arquati

Mynewsdesk & Oxford University Press in collaboration – The Matter of Fact
A new Oxford University Press study “The Matter of Fact” takes a look at how people across the world seek out information and judge its accuracy. A fascinating topic, with key insights that will shape the way your business communicates its offering, in your own region and abroad. Businesses need to know their audience and how to best get their attention. But which source does your audience trust and find factual? Could it be legacy media, social media, online media or print media? And how does this affect what, how and where you should communicate?
PR-tips1 min readBecome an expert in crisis communication
Discover what is required from you in each of the four phases of a crisis: How you prepare What you do when the crisis in…
Communication7 min readHow to deal with a crisis in its 4 stages
The state of crisis has become the new normal. Thus, being able to navigate a crisis has become increasingly important for any PR professional. Discover…
Alex Arquati
PR-tips1 min read7 tips to increase the effects of your PR efforts
In this guide, you will receive valuable tips that highlight the importance of including PR in the marketing mix, but also solid tips on how…

PR trends & opportunities 2023
Listen to the experts give you a full hour of great insights, knowledge sharing and discussions on what is trending in the PR & Communication sector 2023.
PR-tips1 min readPR Report 2023 | Public relation trends, challenges and opportunities
Sharpen your PR – make sure to follow the latest trends and learn from the experts. You’ll find all you need in Mynewsdesk’s newly released…
PR5 min readNordic PR Report 2023
Mynewsdesk’s annual Nordic PR Report 2023 – learn from the experts and benefit from the latest trends. One thing is for sure, the PR industry…
Alex Arquati
Webinar1 min readMynewsday 2022
Mynewsday is one of the biggest events for Marketers, PR Professionals, and Communicators across the Nordics. Watch the recording of the full event, or listen…
