PR6 min readHow to get ROI on your PR!
How many of you have been asked before to demonstrate the ROI of PR? It is more or less a no-brainer for any company looking…
Alex Arquati
Coffee & Communication – PR & Communication Trends 2023
Together with our own Head of PR and Communications Advisor Adam Karseland, we will talk about the most important trends, challenges and opportunities to look out for going into 2023.
PR6 min readWhy PR is everything to the success of your brand
Which one is best: paid or earned media? Let’s just start by saying this; Not many people buy from a company they’ve never heard of,…
Alex Arquati
Communication10 min readHow to write a Creative Brief
Creative briefs are a must for any professional storyteller working on an assignment. To avoid miscommunication, and make sure the creative team – or person,…
Alex Arquati
Coffee & Communication – Become a measurement master
How can we change this perception and make PR and Communications feel confident measuring and evaluating their work? We have invited Jesper Andersen, PR measurement expert, and strategy advisor, to discuss this further to help you as a communicator overcome your fears and become a true measurement master.
Coffee & Communication – In the eye of the journalist
We have invited Mats Ekström, professor in Media and Communication at Gothenburg University, to talk about the new arena of journalism, the challenges of source validation and how understanding the new journalistic landscape can help you get the impact you desire.
Communication14 min read6 types of Content Marketing you should be doing in 2022
Since you have found your way here, you already know that content marketing is a crucial ingredient to succeed with your marketing. Perhaps you are…
Alex Arquati
Coffee & Communication – The secret to great content
Content is taking a more central and strategic role in organisations. At the same time, many Nordic PR and communication professionals experience difficulties when it comes to delivering engaging, trustworthy, and high-quality content.
MarketingExplore the full advantage of media monitoring
This guide will help you use media monitoring more expansive and creatively.
Communication9 min readHow to write a pitch that gets a journalist to cover your story
One of the most effective ways for your company to gain publicity is to use journalists as megaphones for your news. In this blog post,…
Alex Arquati
Marketing8 min readBuild a Brand Story
The rise of digital channels and social media entails companies of all sizes making their story heard and reaching out to thousands and thousands. But…
Alex Arquati
MarketingHow to increase brand awareness
With this guide, we want to inspire and help you develop a strategy that will make your awareness go: BOOM!
Coffee & Communication – How to make sustainable communication a part of your DNA
Communication connected to corporate social responsibility is highly prioritised in organisations today, but at the same time it’s evident that sustainability communication is a complex subject.
