Press release distribution

Social Listening

Never miss another opportunity to connect with your audience – Mynewsdesk social media listening tool scans and analyzes the major social networks, so you can easily join conversations about your brand.

Monitoring media

Track your Social Media with a Listening Tool

Go beyond traditional media monitoring and use Mynewsdesk’s social listening tool to track and analyze millions of conversations on various social networks. Find out what customers and prospects think of your brand by tracking discussions on news sites, SoMe, reviews, blogs, and forums. This allows you to know where and how to connect with your audience and respond in real time when needed.

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What we monitor

We are monitoring more than 210,000 News sites being crawled daily. We monitor 195 Countries worldwide. 3,290,000. Articles found on an average day.

All conversations on Twitter. Nonprivate posts on Instagram, Facebook, and Youtube.

We monitor more than 4 Million blogs & forums.

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Prevent crises through proactive brand monitoring

In today’s media landscape, news travels fast – and many crises gain momentum on social media. By keeping an ear to the ground, you can react immediately to emerging crises and know where the conversation is taking place. Social media listening also allows you to identify potential crises well in advance. This way you’re always one step ahead and can prevent or at least reduce brand risks and damage.


Monitoring software that discovers trends

With Mynewsdesk, you can easily create profiles for the areas you wish to monitor. By setting up several search profiles, you can track statistics for each search profile and compare them to each other. Monitor what is being said about your brand, discover differences between different spans, and identify trends over time. Find out the reach of a specific social media campaign, how often your brand was mentioned in news media the past month, or which blogs are writing about your competitors.

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– The data we get from the Mynewsdesk platform is very helpful to see how the content performs and what the audience really wants to read. From this we have been able to create more high-quality content and also build a loyal following.

Rodin Luo, MiniTool.

How does Social Listening work?

Social listening goes beyond social media monitoring. Where media monitoring is all about tracking brand mentions, competitors, products, and industry trends, social listening includes analysis of the data. So called social media sentiments help you gain insights about the “online mood” and alerts you of unexpected changes, allowing you to react and act immediately.


Step 1:

Set up and track Keywords Mentions

Mynewsdesk’s user-friendly social listening tool allows you to easily set up topics and keywords to track. It can be your brand, spokes persons, competitors, campaigns – you name it. Mynewsdesk crawls millions of global sources to find what you are looking for. You receive all the findings in your feed, but you can also create alerts so you’ll be notified immediately when there is a hit. Our powerful platform allows you to analyze your brand reputation, by comparing sentiments, reach or influencer score of your queries, and much more.

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Step 2:


Receive real-time notifications directly in your inbox, so you make sure you’re not missing a thing. In our social listening tool you can choose exactly which mentions you want to create alerts for, such as if you have a current campaign running.

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Step 3:

Benchmark your results

Social listening benchmarking allows you to measure your performance and compare it with your competitors or the overall industry performance. This will deepen your knowledge of what works and what’s not, so you can adjust your social media strategy or other actions to improve your performance. Simply choose what you want to compare; reach, engagement, the share of voice, the trending score of your posts, and much more. View results by country, language, or media type and manually adapt results as needed.

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Why your company should work with Social listening

Listening to relevant online conversations about your brand, product or service will give you insights about your audience; what they are saying, and how you can engage with them. You can keep track of competitors and constantly benchmark your brand or products against others in the industry. You can easily mitigate an emerging crisis or completely prevent one by turning on real-time alerts.

SEO Organic growth

Monitor the conversation about your brand

Monitoring online conversations helps you improve your customer relations and interact with prospects. You’ll quickly pick up on a customer’s query or dissatisfaction, and can act directly in the forum of the customer’s choice. You’ll also gain insights into how different campaigns are performing and what your target audience likes.


Insights to make better decisions

Social listening gives you insights that will reveal consumer behavior and the reasons behind buying decisions. You will gain a better understanding in what campaigns and outreach that works, and not least what’s working for others. Social listening is also beneficial in finding the best influencers to promote your brand.

PR Coverage Report

Lead generation

Social listening helps you to intercept when people ask for advice or recommendations about products or services offered by you or your competitors. Be the first to answer – and you have turned your social listening lead generator to your business.


What is Mynewsdesk?

Mynewsdesk is a digital platform that uses AI to offer you an intelligent solution for your PR. Companies and organizations use Mynewsdesk to increase brand awareness and to engage with journalists, opinion leaders, customers, influencers and other relevant target groups.

How does Mynewsdesk work?

In Mynewsdesk’s digital newsroom, companies and organizations can easily share news with over one million journalists worldwide. With our analysis tool, you get detailed insights about the reach and media exposure you get, and our tool for media monitoring can help you see your impact in the media. Mynewsdesk helps you evaluate your work, so you can maximize your PR and communication efforts to gain even better results!

Who uses Mynewsdesk?

Companies and organizations use Mynewsdesk to increase their brand awareness, and to build relationships with journalists, opinion leaders, customers, influencers and other relevant target groups.

Journalists, influencers and opinion leaders use Mynewsdesk to create news coverage for topics that are relevant to them. With Mynewsdesk, they can take part in news that they might otherwise have missed out on.

What are the benefits of Mynewsdesk?

Mynewsdesk’s digital newsroom is all you need for your PR and communication! By gathering all your external communication in one platform, you get an efficient workflow with publishing, distribution, media monitoring, analysis and a strong global media database with over one million journalist contacts. We make it easier and more efficient for companies and organizations to build relationships, and create knowledge about their business.

What reach does Mynewsdesk offer?

We have a local network of 29,000 journalists who subscribe to news from Mynewsdesk. In addition, we have our global media database with international journalists. In total, you can reach over one million journalists worldwide. Further, Mynewsdesk’s strong domain gives your publications better rankings in search results and thereby increased visibility. With our platform, you will reach the best and most relevant audience for your communication.

Is Mynewsdesk free?

For journalists and readers, Mynewsdesk is free. As a company or organization, we offer a free trial of Mynewsdesk, for ten days. When your trial ends, we offer different options that are customized to your needs and wishes. For prices and subscriptions, click here.

Where can I find more information about prices and subscriptions?

You will find our subscriptions here. For more information about our prices, you are welcome to contact our sales department here!

How do I book a demo of Mynewsdesk?

You can easily book a demo of Mynewsdesk here!

How do I get in touch with customer support and sales?

You are welcome to contact us here at any time. Feel free to follow us on Facebook, Twitter, Linkedin, and Instagram for more information.

How does Mynewsdesk work with AI?

Mynewsdesk’s digital PR solution is built with AI technology helping you in every step of your PR workflow. Create powerful press releases within seconds with the help of AI. Find relevant journalists, influencers and media outlets for your news in real time, based on the AI analyzing your content in order to identify who you should contact. The built-in AI also automatically monitors the distribution and performance of every news item you publish via Mynewsdesk’s press service.

All in all, enables you to better understand your PR work, save time and maximise your results. You got yourself a new PR Assistant.

How does Mynewsdesk handle GDPR?

Mynewsdesk has updated Terms and Conditions in accordance with the new Data Protection Regulation, GDPR. As a customer, you are responsible for ensuring that your contact list in our platform is handled in a legal manner in accordance with the GDPR. Thereby, you need to create and define routines regarding the handling of your contact lists. You can read more about how we handle GDPR here.

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