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Social media quiz campaign for Snow Software

Aiming for the hearts and minds of C-Suite executives, this LinkedIn & Facebook campaign for Snow Software called attention to the "ticking bomb" of hidden software licensing fees for many companies. Whether overspending or underspending, it was clear that many CFOs, CTOs and CIOs are unaware of their risk exposure. The "shark tank" became a fun and unexpected metaphor that all could relate to.
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  • The shark tank – an apt metaphor for the dangers of unexpected licensing costs

    Targeting CFOs and CTOs with a digital campaign featuring sharks

    Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.

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