press release

How to write a press release

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How to write a press release

Mynewsdesk put together this very simple guide on how to write a press release. Below is a short summary of what is included in this guide.

First, come up with a story

Certainly, journalists can spot the difference between a sales pitch and an attention-grabbing story a mile off. They don’t want promotional stories; they want something personal that will resonate with their audience.

Therefore, with your press releases try to find an interesting way of subtly talking about your brand, product or service without relying on a hard sell. Make it about passing on a good story.

Aspects to consider in your pitch

Pitches should be industry-specific, localized and customized to the needs of a news media’s audience.

There are four elements to think about when coming up with your story:

  1. Angle
  2. Anticipate
  3. Ask
  4. Assets

We explain all of the above briefly in our press release guide.

What makes a story newsworthy? 

Journalists adhere to a specific set of criteria when deciding whether to write a story, so your pitch needs to tick at least one of these boxes:

  • Timing
  • Proximity
  • Significance
  • Prominence
  • Human interest

Create a great press release

So, you have decided on your story; now you need to convey it in the clearest and most useful way possible. A successful press release is built on four elements:

  • Headline
  • Introduction or second headline
  • Quotes
  • Notes to editors

 A few more pointers

The other important things to think about when writing your press release are:

  • Keep the word count to a minimum.
  • Use bullets and numbered lists.
  • Make your press release look appealing.