Blog
Tips and inspiration to keep you up to date with the latest in PR and communications.
PR6 min readHow to Pitch Your PR Story to Journalists Like a Pro
Some might say that a great news story has always followed the same formula: if it’s newsworthy enough, journalists will publish it. However, as the…
Alex Arquati
Marketing3 min readPR and Marketing News – September 2024
Elon Musk continues to make headlines—one of his most recent lawsuits has led to the shutdown of a nonprofit coalition of advertisers led by the…
Alex Arquati
PR8 min readMedia Monitoring Tool – Track Your Media Coverage
A media monitoring tool tracks and analyzes how specific keywords or topics—such as your brand—are mentioned across various media channels. Given its profound impact on…
Alex Arquati
PR6 min readHow to create a PR budget
Crafting a PR budget, whether for a single campaign or the entire year, can be challenging. However, with the right approach, you can maximize your…
Rebecka Frank
- Marketing4 min read
PR and Marketing News – August 2024
AI-generated ads and campaigns are the hot topic in PR and marketing circles (sometimes not getting it 100% right, as you can read below). Another…
Alex Arquati
- Marketing3 min read
PR and Marketing News – June 2024
BBDO Dubai wins the Grand Prix for Good at the Cannes Festival and Dove takes a stand against AI-generated ads. Here’s the latest PR and…
Alex Arquati
Marketing6 min readSummer PR Planning: 10 Tips to Drive Impact During Vacation
With summer vacation just around the corner, it’s natural to feel your creativity slipping away as everyone heads out of the office. However, with smart…
Alex Arquati
- PR3 min read
PR and Marketing News – May 2024
While Arla Foods rapidly garners over 1 million views on TikTok, Starbucks suffers from a notable PR misstep. Here’s the latest PR and marketing news,…
Alex Arquati
Marketing5 min readBrand Report – How to Report on Brand Performance
What is a good brand reputation worth? And what is the value of earned brand impressions compared to the value of paid ads? With today’s…
Alex Arquati
Communication7 min readHow To Measure Your PR Effectively
If you’re struggling to prove the true value of your PR and communication efforts, you’re not alone. With tighter budgets and a growing emphasis on…
Alex Arquati
PR4 min readBuilding brand presence through PR
Why do people care about brands? And what role does PR play in building a brand’s value? According to Mynewsdesk’s PR and communications experts, Sofia…
Alex Arquati
PR9 min readPR strategy – how to develop a PR plan
Are you ready to get serious about your PR efforts? In that case, this blog post is a must-read! Learn what a PR strategy is,…
Alex Arquati
PR6 min readPress release examples – best practices to acquire
Knowing how to create a compelling press release is a must for anyone working in PR or communication. In this blog post, we will explore…
Rebecka Frank
