As the PR landscape faces increasingly complex challenges, professionals must adopt a responsible and reflective approach that prioritizes ethical persuasion and strategic foresight. Embracing changes in business operations, scenario testing, research, and collaboration will be crucial for success, especially in light of initiatives like the EU's CSRD.
In today's business world, PR and communication are essential for success, not just a luxury. Understanding the bigger picture, speaking up in face of criticism, and standing strong with ethical standards are key. By showcasing our value and collaborating with journalists, PR professionals can prove their indispensability and push strategic communication forward.
According to Mynewsdesk's report ‘State of Nordic PR’, content is one of the top priorities among Nordic companies: six out of ten PR and communications professionals say their businesses see content as an important cornerstone of their overall business strategy, and nearly 75% have an elaborate content strategy.
2021 is coming to an end and although it might not have been the year we were expecting, it has brought some new and interesting perspectives on PR and communication. For you to be well prepared for 2022, we have put together a summary of our most popular content during the past year!
Digital developments and innovative PR platforms are creating opportunities for even small businesses to get their message heard. In our latest guide, How to create a PR plan, we look at how you can work smart with limited internal resources and still succeed with your marketing.
During the glorious days of summer, you finally have the time to get inspired or learn something new in peace and quiet. We have put together a list for you with interesting articles and podcasts.
No matter how nice it is with beach days and barbeque evenings, summer is also a challenging time for marketers and communicators. This is why we’ve summarized some points to make the important to do:s of summer easier.
It’s time to announce the Nordic Digital PR Awards finalists! After reviewing over 150 applications, the internal jury is now ready to present the strong field of communicators in this year’s competition.
For more than ten years, Mynewsdesk has been recognizing companies and organizations for their PR and communication work through the Digital PR Awards. This year, the competition is divided into a Nordic competitions open for customers from Sweden, Norway and Denmark, and a competition for the DACH region. Submit your nomination today!
Media reporting in 2020 has been all about COVID-19 and only few other news has gotten attention. This has hugely affected the possibility of getting publicity for brands and organizations. Over the last couple of months, the demand for stories outside coronavirus grew stronger. This guide is aimed for PR professionals using this time to earn media coverage.
Ever since entering the digital era of communication, PR professionals and marketers have been drowning in data; and yet competencies in data literacy remain low. When assessing individual skills, only one out of ten PR professionals consider themselves as having a high level of data literacy, meaning that they can extract meaning and insights from data, while the rest struggle.
Mention and HubSpot’s latest Instagram Engagement report finds that marketers should still focus on engagement, but must ensure they’re delivering relevant and high-quality content.
Only 17 percent of professionals rate themselves as having a high level of data literacy, as reported in The Data-Driven Mindset Report, despite a growing demand for insights-based business development and artificial intelligence (AI). The data-driven advantage of companies starts with your employees.
We’re super excited to announce that Toby Gunton, General Manager at Edelman and Anil Ranchod, Deputy PR Director at Stroke Association, have been confirmed as speakers for our event on the evening of Wednesday 3 October.
Man alive! So far we are having one HOT summer. And synonymous with the summertime is a raft of health-focused goods and activities… summer menus full of healthy salads and seasonal produce, outdoor exercise from running and cycling to team sports, and perhaps most importantly well-earned holidays to kick back and relax!
But while we may be taking care of ourselves, what about the health of our
Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.
![[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto:good,w_746/avuimlhl3zmpsg02odem)
Kat Hill, CEO of UKBJJA, explains how her team uses Mynewsdesk's digital PR and comms solution to create content, reach the media and gain coverage.
![[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto:good,w_746/yslrgtjo3c0xzsg1xidh)
Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!
Mastering one technology is a challenge, particularly given their ever-changing nature. But becoming proficient with many technology tools is near impossible, even if you devote all your time to learning them! Let’s have a look at this simple 5-step formula to pick the tech tool that is right for you.
2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...
Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.
By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .
Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.
Find out more at: www.mynewsdesk.com
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