Blog
Tips and inspiration to keep you up to date with the latest in PR and communications.
Communication7 min readHow to create brand storytelling
Storytelling is part of our human DNA, used since the beginning of time. Yet, the power of stories is often overlooked. To build strong brands,…
Rebecka Frank
PR5 min readDemystifying the value your PR- and brand efforts bring to your company
If you’ve been hired as a PR- or brand expert in a company, but the management group doesn’t really get what value PR and brand…
Alex Arquati
Communication8 min readEnhance customer loyalty with a brand community
Relationships are the foundation of any successful business, no matter your industry, and in today’s connected world, building a robust relationship between brands and customers…
Rebecka Frank
Communication9 min readThe Art of Crafting an Opinion Piece
The power of an opinion piece (or OP) in shaping perspectives and influencing audiences can not be overstated. When done right, this is a valuable…
Rebecka Frank
Marketing7 min readHow to make sure you own your data in 2023
When increased costs collide with shrinking media budgets, demonstrating the impact of efficient PR and communication takes on even greater importance for Nordic organizations. Although…
Alex Arquati
Blog7 min readHow to build trust, and why it matters to organizations
According to several recent reports, building and maintaining trust is one of the main challenges for Nordic PR and communication professionals. With a more demanding…
Alex Arquati
Marketing22 min readUltimate Guide to SEO: Optimizing Your Website for Better Visibility
SEO stands for search engine optimization. You can almost hear what it is, but to clarify, it is the process of making your site better…
Alex Arquati
Blog7 min readHow to choose the right PR software
Fewer journalists, a scattered media landscape, and faster news cycles. These are some of the challenges that today’s marketing teams face compared to a decade…
Alex Arquati
Communication7 min readHow to win the content race 2023
Let’s face it – with AI moving in, the opportunities to create great content at lightning speed have never been more accessible. However, it is…
Alex Arquati
PR9 min readHow AI is transforming PR and communication
AI truly made an entrance last year, as ChatGPT was launched in late November 2022. So, should we be thrilled, suspicious, or even scared? In…
Alex Arquati
Communication7 min readHow to deal with a crisis in its 4 stages
The state of crisis has become the new normal. Thus, being able to navigate a crisis has become increasingly important for any PR professional. Discover…
Alex Arquati
PR5 min readNordic PR Report 2023
Mynewsdesk’s annual Nordic PR Report 2023 – learn from the experts and benefit from the latest trends. One thing is for sure, the PR industry…
Alex Arquati
PR6 min readHow to get ROI on your PR!
How many of you have been asked before to demonstrate the ROI of PR? It is more or less a no-brainer for any company looking…
Alex Arquati
