How to create a PR plan for successful marketing
Digital developments and innovative PR platforms are creating opportunities for even small businesses to get their message heard. In our latest guide, How to create a PR plan, we look at how you can work smart with limited internal resources and still succeed with your marketing.
Reading tips for the summer
During the glorious days of summer, you finally have the time to get inspired or learn something new in peace and quiet. We have put together a list for you with interesting articles and podcasts.
Your communication doesn’t have to go on holiday
No matter how nice it is with beach days and barbeque evenings, summer is also a challenging time for marketers and communicators. This is why we’ve summarized some points to make the important to do:s of summer easier.
Nordic Digital PR Awards - Here are the finalists!
It’s time to announce the Nordic Digital PR Awards finalists! After reviewing over 150 applications, the internal jury is now ready to present the strong field of communicators in this year’s competition.
Digital PR Awards - nominations now open
For more than ten years, Mynewsdesk has been recognizing companies and organizations for their PR and communication work through the Digital PR Awards. This year, the competition is divided into a Nordic competitions open for customers from Sweden, Norway and Denmark, and a competition for the DACH region. Submit your nomination today!
New guide: How to work with media relations in 2020
Media reporting in 2020 has been all about COVID-19 and only few other news has gotten attention. This has hugely affected the possibility of getting publicity for brands and organizations. Over the last couple of months, the demand for stories outside coronavirus grew stronger. This guide is aimed for PR professionals using this time to earn media coverage.
9 out of 10 PR professionals struggle to gain valuable meaning and insights from data
Ever since entering the digital era of communication, PR professionals and marketers have been drowning in data; and yet competencies in data literacy remain low. When assessing individual skills, only one out of ten PR professionals consider themselves as having a high level of data literacy, meaning that they can extract meaning and insights from data, while the rest struggle.
Instagram Engagement Trends Businesses Need to Know for 2019
Mention and HubSpot’s latest Instagram Engagement report finds that marketers should still focus on engagement, but must ensure they’re delivering relevant and high-quality content.
Only 1 in 5 can explain Artificial Intelligence
Only 17 percent of professionals rate themselves as having a high level of data literacy, as reported in The Data-Driven Mindset Report, despite a growing demand for insights-based business development and artificial intelligence (AI). The data-driven advantage of companies starts with your employees.
Edelman and Stroke Association announced as speakers for Mynewsdesk event
We’re super excited to announce that Toby Gunton, General Manager at Edelman and Anil Ranchod, Deputy PR Director at Stroke Association, have been confirmed as speakers for our event on the evening of Wednesday 3 October.
9 quick considerations to improve the health of your PR
Man alive! So far we are having one HOT summer. And synonymous with the summertime is a raft of health-focused goods and activities… summer menus full of healthy salads and seasonal produce, outdoor exercise from running and cycling to team sports, and perhaps most importantly well-earned holidays to kick back and relax!
But while we may be taking care of ourselves, what about the health of our
7 out of 10 journalists believe Facebook has too much power
Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.
[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage
Kat Hill, CEO of UKBJJA, explains how her team uses Mynewsdesk's digital PR and comms solution to create content, reach the media and gain coverage.
[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms
Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!
How To Choose The Right PR Tools For Your Business Goals
Mastering one technology is a challenge, particularly given their ever-changing nature. But becoming proficient with many technology tools is near impossible, even if you devote all your time to learning them! Let’s have a look at this simple 5-step formula to pick the tech tool that is right for you.
Inspiring Ways Brands Used Newsrooms In 2016
2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...
7 Steps To An Effective Digital PR Strategy
Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.
"Digital PR is a global matter" - Digital PR Revolution Q&A
Just before Christmas 2016, our very own Global Content Marketing Manager, Christopher Van Mossevelde, and Community Manager, Daniel Vazquez, took to the stage at Berghs School of Communications to officially launch PR Revolution. And this week, I caught-up with the two masterminds to find out all about the project...
PR Academy | Influencer relations - The Easy Way To Win An Audience
Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.
PR Academy | 3 Excellent Examples of PR Storytelling
If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.