Hövding Sverige AB files for bankruptcy
Hövding Sverige AB files for bankruptcy.
Hövding Sverige AB files for bankruptcy.
Release of two new covers for your Hövding. The Hövding covers are designed to be worn – and these two additions are designed to be warm. Hövding, the invisible helmet for urban cyclists, has always been about more than just safety. It's a statement of personal style and an expression of individuality. And with these two new covers you can ride in style throughout the winter season.
Data generated by the Hövding airbag for cyclists have been used in a study by VTI (the Swedish National Road and Transport Research Institute) to better understand bicycle accidents.
Good bicycle infrastructure encourages more people to cycle more often and further, according to new research conducted by the Technical University of Denmark and the University of Copenhagen, which has just been published in the leading scientific journal PNAS. The research has made use of unique data from cyclists wearing a Hövding.
The new spring covers for Hövding’s airbag for cyclists feature natural block colours – olive, beige and grey – and a classic outdoor fabric from British Millerain. Operating since 1880, this textile mill is famed for the quality of its hard-wearing waxed cotton fabrics, which are used to great effect by leading brands such as Barbour and Belstaff.
A new study shows that Hövding’s airbag for cyclists significantly reduces the risk of both head and neck injuries in the most common cycling accidents, compared with a traditional helmet. The researchers behind the study developed a method that uses computer models of the human body to assess injury risks in simulations of common cycling accidents.
Many people continue to brave the elements as the cold and harsh weather of winter sets in, still cycling to work, school and other daily activities. Hövding’s new Vinter cover is designed to provide extra warmth and comfort during the cold months, and make sure you’re seen in the dark. The cover is lined with a soft and functional, thermoregulating fleece that feels gentle and warm.
As the summer comes to an end, darkness quickly descends on our streets and cycle paths, making it vital to be seen by other road users. Hövding, the Swedish firm behind the acclaimed airbag for cyclists, is taking reflectors to a whole new level. The Airbag Inside cover is the autumn favourite that increases visibility on the roads.
With the cycling season in full swing and cyclists wanting to look as trendy as anyone else, the Leopard cover for Hövding’s airbag for cyclists is hitting all the right style notes. Leopard print is a perennial favourite that never goes out of fashion.
Spring is approaching, with longer and sunnier days. The perfect time to bring out Swedish innovation Hövding’s colourful cover, with its tropical influences from the plant kingdom. The Brazil cover adds a splash of personal style to your cycling and colours to match the brighter days ahead.
In 2021, Hövding has undergone major changes operationally as well as financially. The changes have resulted in an improved gross margin and lower fixed costs in relation to sales. Read the HÖVDING YEAR-END REPORT 2021.
Sofia Svensson has been appointed new CEO of the innovative Swedish company Hövding. Fredrik Carling will leave his role as CEO after ten years and Sofia Svensson will succeed him in the first half of 2022.
Swedish firm Hövding is taking its business up a gear in the German market through a strong new agency partnership with ALPINA Sports, part of the market-leading UVEX Group in Germany. Sales of Hövding’s airbag for cyclists have shot up in Germany in recent years. The new business model ensures an even greater presence in the German market, with broader sales channels and marketing.
"With continued improvement of the gross margin that was up 11 percentage points compared to last year and 5 percentage points compared to the second quarter this year, we are well on par with our roadmap towards profitability." Read the Quarterly Report July - September 2021 from Hövding Sverige AB.
With summer ablaze with colour, Hövding is taking inspiration from the plant world, serving up tropical influences and rainbow reflecting covers that add personal style to your cycling trip while increasing your visibility on the roads.
Hövding continues to implement the plan for profitability through increased sales, improved gross margin and cost control.
Hövding, a Swedish innovation, has been named “Best in Test” among the cycle helmets recommended by Belgian consumer organisation Test Aankoop. In tests, Hövding demonstrates superior protection and drastically reduces the risk of brain injury.
No cycle helmet has ever offered as much protection as Hövding’s – that is the conclusion of extensive cycle helmet tests conducted by the independent French testing institute Certimoov at the University of Strasbourg. Hövding’s airbag for cyclists demonstrates superior protection and drastically reduces the risk of brain injury, according to the report.
Cyclists connected to Hövding’s app have now clocked up more than a million bike rides. The millionth ride took place Tuesday in Fredriksberg, Denmark. Together, Hövding cyclists have covered a distance equal to 94 laps around the world.
The third generation of Hövding’s unique airbag for urban cyclists was launched in September 2020. It was the biggest move yet for the innovation company. A documentary describes the work behind the product, and the excitement of launching a product after many years of research and development.
Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.
The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.
Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.
The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.