As spring blossoms, World of Volvo invites the public to a month filled with dance, music, and the joy of movement. Across three inspiring events in May, visitors will have the chance to experience culture up close – whether through unique encounters with musicians, captivating dance performances, or engaging activities for parents with babies.
The exhibition Volvo Models – Through the Years presents, for the first time ever, Volvo’s 98-year history gathered in one place. On the large plaza on level 2 of World of Volvo, over 100 detailed scale models showcase Volvo’s development through the decades – from the very first ÖV4 to today’s EX90.
In conjunction with the inaugural Taube Week, taking place from 9–15 March, World of Volvo is honoured to present World of Taube, a unique art exhibition showcasing works from throughout Taube’s lifetime. This will be the first dedicated exhibition of his art in Gothenburg, featuring several personal pieces – including some unique works that have never been displayed publicly before.
On 26–27 April 2025, GotGuitars, the Nordic region’s premier guitar fair, returns to welcome music enthusiasts from across the country. This year’s event will be hosted in collaboration with World of Volvo, transforming the venue into an arena brimming with guitars, music, and inspiration. Tickets go on sale on 5 February.
Winter break is approaching! During week 7, World of Volvo invites you to this year’s second edition of the FamilyFun concept. A week filled with playful, exciting and educational family activities – all completely free of charge. From Monday to Saturday during winter break, visitors can enjoy everything from action-packed competitions to spectacular performances focused on movement and health.
On 12 March 2025, Evert Taube will be honoured with a concert at World of Volvo in Gothenburg, featuring artists such as Helen Sjöholm and Anders “Moneybrother” Wendin. The concert, Sjögång, offers a musical journey through Taube’s timeless works and coincides with Taubedagen, which in 2025 marks 135 years since Taube’s birth.
December is here, and World of Volvo is celebrating the festive season with lights, warmth, and unique experiences. Enjoy culture, delicious food, and magical moments in a beautifully decorated World of Volvo.
Last year, 5,000 people gathered on Avenyn, and now it's time again! On Friday, December 13, World of Volvo, Göteborgs Lucia, and Avenyföreningen will host this year’s edition of Gothenburg's Lucia Parade. The success from last year will once again light up Avenyn, culminating in a heartwarming concert at Götaplatsen, performed by Göteborgs Lucia and over 150 choir members.
The autumn break is approaching, and the concept Family Fun – which attracted hundreds of families during the summer – is now returning to World of Volvo, this time with an autumn twist. Experience autumn break fun where the entire family can explore, learn, and play through dance, music, and crafts. Family Fun is open from October 28-29 and November 1-3 with all activities offered free of charge.
The summer at World of Volvo has offered experiences for both adults and children, locals and tourists. Now, the brand experience centre is releasing its autumn programme, where visitors can enjoy an offering largely focused on music – featuring one of Sweden’s biggest artists.
Get ready for a summer filled with experiences at World of Volvo. Since opening its doors in April, the experience centre has attracted both locals and tourists alike. As we head into the summer season, the offerings are expanding even further. With free activities for families, Ceno's delightful outdoor dining, and the acclaimed exhibition, there’s something for everyone this summer.
The summer is here, and World of Volvo is now launching a brand-new concept that is free of charge. Family Fun is a summer initiative where children and parents can discover, learn, and have fun together. Every Wednesday and Friday, between the 3rd of July and 2nd of August, activities such as planting of sunflowers, music-making and high-tech performance art will be arranged – all at no cost.
Victor Leksell will be the first artist to perform on the World of Volvo concert stage. The experience centre now announces three concerts on home turf of the Gothenburg artist. On 26, 27, and 28 September, Victor Leksell will take the stage at World of Volvo. The concert on 26 September will have no age restriction, while the other two days will have a minimum age limit of 13 years.
Sunday marked the grand opening of World of Volvo, Gothenburg's new experience centre. The premiere day was filled with innovation, inspiration, and entertainment for the whole family, combined into a true festival atmosphere – with a total of 3,279 visitors.
This Wednesday the keys were handed over to World of Volvo – the new experience center in Gothenburg. The 22 000 m² premises is located in Gothenburg's newest event district and will accommodate everything from exhibitions to food, conferences and music events.
Christmas is approaching and Gothenburg is getting ready for a season that attracts many visitors every year. On December 13th, a new Christmas tradition will make its debut, initiated by World of Volvo, Göteborgs Lucia, and Avenyföreningen. Gothenburg’s Lucia Parade will stroll along Avenyn and conclude with a festive concert at Götaplatsen, performed by Göteborgs Lucia with 120 choir members.
World of Volvo, a highly anticipated experience hub located in the heart of Gothenburg, is set to open its doors to the public in just one year. The opening festivities will span several days and conclude on April 14th, which marks Volvo's birthday.
A new landmark with space for exhibitions, concerts and dining experiences is taking shape in central Gothenburg. The five-story, 22,000-square-metre World of Volvo is scheduled to be completed in two years. In addition to being the heart for all Volvo companies, the Experience Centre will be a meeting place for everyone who lives in or visits Gothenburg.
In early 2024, Gothenburg's new Experie
The construction of World of Volvo has begun. Unique Scandinavian architecture, designed by architects Henning Larsen, with glass walls from floor to ceiling and natural materials, is what visitors first will lay eyes on when World of Volvo opens up in early 2024.
– World of Volvo will become a brand-new landmark that will greet drivers heading to Gothenburg on the E6 motorway, an incredibly c
On the night between Saturday and Sunday the 3rd of April, a part of southern Gothenburg was closed off for vehicles. Well, for all vehicles but one: the first delivery of the glulam heart beams for World of Volvo.
World of Volvo is a statement and an investment by Volvo Group and Volvo Cars.
This first gigantic piece of glue-laminated wood is 35 metres long, 1.8 metre wide and weighs 14 ton