Topics: Retail

  • Melodi – wallpapers that welcome you

    Boråstapeter launches Melodi, a collection with soft organic shapes and a finely tuned colour palette inspired by Scandinavian nature. Simple, sincere and sustainable for harmonious homes.

  • Boråstapeter releases wallpaper treasures from their archive

    We often search through the drawers of our archive and marvel at our all-time most treasured patterns. In this special collection, Our Archive, we have selected some beloved designs that we have rediscovered and want to share. From iconic patterns from long ago, to more contemporary releases, these wallpapers fit perfectly in all rooms of any home, regardless of their style and age.

  • Cottage Garden – Romantic Wallpaper from the English Countryside

    Boråstapeter is launching its new collection, Cottage Garden. Inspired by the homes of the English countryside, this is a wallpaper collection that combines a classic Swedish interior design style with a cosy, romantic feel. Influenced by the British masterpieces of Jane Austen and Virginia Woolf, they create a warm, artistic and poetic atmosphere.

  • Borosan 21 - Traditional paper wallpaper for every room and style

    Boråstapeter launches Borosan 21. Developed from 65 years of love for colour, shape and pattern, the varied wallpaper collection has traditional, trendy and timeless wallpapers to suit all homes. Its beautiful wallpapers are made with high quality, Swedish-made paper, which is both flexible to work with and environmentally sustainable.

  • Boråstapeter creates the sensation of hand-painted walls

    Chalk is a large collection of wallpapers creating a unique and realistic impression of hand-painted walls. A warmer and sophisticated alternative to paint, with a beautiful and authentic appearance, this collection creates a cosy environment with an artful honesty.

  • Scandinavian Designers III - A beloved design treasure

    Boråstapeter had the honour of selecting from Scandinavia’s most beautiful patterns for their Scandinavian Designers wallpaper collection. This third instalment of the collection proudly presents a new addition to the design greats – famous Finnish architect, Alvar Aalto. He joins the company of Stig Lindberg, Arne Jacobsen, Viola Gråsten and Gocken and Lisbeth Jobs.

  • Borosan Easy Up - 65 years of wallpaper love

    From timeless classics to new trends, the Borosan Easy Up collection has wallpaper for all rooms and styles. And best of all, they are flexible, opaque EasyUp wallpapers which are as easy to hang, as they are to like. Be inspired and find the perfect wallpapers for your home.

  • Boråstapeter launches Eastern Simplicity

    The Eastern Simplicity wallpaper collection pays homage to the Asian tradition of handmade patterns, simplicity and authenticity. Boråstapeter has chosen to interpret the trend in a modern, Scandinavian way. Presenting wallcoverings that bring to mind textiles and traditional craftmanship, organic patterns and mythical landscapes.

  • Hip Rose - A beloved pattern in new colour settings

    When Boråstapeter launched the Everyday Moments collection in autumn 2019, the Hip Rose pattern in ochre yellow and dark blue was hugely popular. There has since been great demand for the pattern to be produced in new colour settings, which led Boråstapeter to create three new colours this spring. We are now proud to present the wallpaper series, Hip Rose Special Edition.

  • Pigment Trend colours 2020 - Conscious Living

    After a decade of cool shades of grey in our homes, we long for a range of earthy colours. They are grounded and natural, helping us to feel good and get in touch with our inner selves. Pigment Trend 2020 – a collection of wonderful, contemporary shades that we have named Conscious Living – is just that.

  • Newbie - A Wallpaper Fairy tale

    Continuing their successful collaboration, Boråstapeter and KappAhl’s lifestyle brand Newbie will launch a new wallpaper collection in February 2020. Designed for little sweethearts, Boråstapeter’s traditional craftsmanship, together with Newbie’s aesthetic expression, has resulted in a fabulous collection. The launch coincides with Newbie’s 10th anniversary celebrations.

  • Boråstapeter get a new logo and a new look

    For over 110 years, Boråstapeter has been a popular and beloved brand and, as more of the world’s eyes catch sight of Boråstapeter, they have chosen to clarify and update the visual identity. The branding work has been done in collaboration with Gothenburg-based agency Paradigm.

  • Graceful Stories - A story about comfortable rooms

    Soft tones. Warm feelings. A quiet atmosphere that fills the room without anyone saying a single word. It’s the way the walls speak. In silence, they become the background for the life that goes on before and between them. And so it is, that walls set the tone of a room. Dress them with Graceful Stories from Boråstapeter.

  • Everyday Moments - Timeless and homely for life here and now

    Boråstapeter launches the homely and timeless wallpaper collection Everyday Moments with wallpapers for the whole family and every room in the home. The collection offers a rich variety of colours and surfaces – wallpapers where both the design and material stamp their mark on the room.

  • Boråstapeter launches Marstrand II – Coastal Living

    The wallpaper collection Marstrand II – Coastal Living is inspired by the beautiful views and magical light found on Sweden’s coast. The wallpaper has a natural colour range and depicts classic features of life on the coast including lighthouses, knots and classic stripes. The collection will be launched in mid-April.

  • Linen Second Edition - Timeless wallpaper for tranquil homes

    Boråstapeter launches Linen Second Edition. A collection of single coloured wallpapers with a continuous Linen texture to give rooms a still shimmer and a soft textile feel. Second Edition consists of 36 colour settings and is the sequel to Boråstapeter’s first Linen collection which, since its launch in 2015, adorns tens of thousands of walls worldwide.

  • Boråstapeter launches Oriental Dreams

    Oriental Dreams is a versatile and exclusive wallpaper collection inspired by the Far East. The collection consists of eleven designs, ranging from delicate looping floral patterns to majestic, shimmering gold medallions. It’s an ideal collection for warm, homely and personal interior styles.

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