On March 11 and on Evert Taube’s birthday, March 12, the grand Taube Day concert will take place. This year’s performance is titled: “Ellinor! Ellinor! Ellinor! – a ship, a daughter, a queen.”
World of Volvo has been named the winner of the Swedish Architects Västra Götaland Architecture Prize 2025. The building, designed by the architecture firm Henning Larsen on behalf of Volvo Cars and Volvo Group, receives the award for its strong architectural expression and its contribution to the urban environment of Gothenburg.
Today, Monday September 15, tickets go on sale for two unique concert experiences in Gothenburg. In October, Monica Zetterlund will be celebrated at World of Volvo, and in December Jill Johnson invites audiences to a magical Christmas evening together with Augustifamiljen at the same venue.
In a unique collaboration, the Hasselblad Foundation and World of Volvo invite you on a journey into space – and back again. The new exhibition To the Moon and Back – the story of the Hasselblad camera in space opens on September 19, 2025, and takes visitors behind the scenes of one of humanity’s most iconic moments: the first steps on the Moon.
This autumn at World of Volvo offers a range of new features in both exhibitions and stage programs. As a brand center and meeting place in the heart of Gothenburg, we continue to develop our offerings with temporary exhibitions, fall break activities, and current guest performances – for visitors of all ages.
World of Volvo kicks off the summer with the exhibition Volvo in Motorsport, where visitors are taken on a high-speed journey through Volvo’s involvement in motorsport – from classic rally cars to circuit racing and technical innovation.
As spring blossoms, World of Volvo invites the public to a month filled with dance, music, and the joy of movement. Across three inspiring events in May, visitors will have the chance to experience culture up close – whether through unique encounters with musicians, captivating dance performances, or engaging activities for parents with babies.
The exhibition Volvo Models – Through the Years presents, for the first time ever, Volvo’s 98-year history gathered in one place. On the large plaza on level 2 of World of Volvo, over 100 detailed scale models showcase Volvo’s development through the decades – from the very first ÖV4 to today’s EX90.
Each year, Architects Sweden awards the Kasper Salin Prize to a Swedish building, or a group of buildings, of high architectural quality. This year, World of Volvo has the great honour of being one of four nominees for Sweden’s most prestigious architecture award. The winner will be announced at the Architecture Gala on April 3 in Stockholm.
In conjunction with the inaugural Taube Week, taking place from 9–15 March, World of Volvo is honoured to present World of Taube, a unique art exhibition showcasing works from throughout Taube’s lifetime. This will be the first dedicated exhibition of his art in Gothenburg, featuring several personal pieces – including some unique works that have never been displayed publicly before.
On 26–27 April 2025, GotGuitars, the Nordic region’s premier guitar fair, returns to welcome music enthusiasts from across the country. This year’s event will be hosted in collaboration with World of Volvo, transforming the venue into an arena brimming with guitars, music, and inspiration. Tickets go on sale on 5 February.
Winter break is approaching! During week 7, World of Volvo invites you to this year’s second edition of the FamilyFun concept. A week filled with playful, exciting and educational family activities – all completely free of charge. From Monday to Saturday during winter break, visitors can enjoy everything from action-packed competitions to spectacular performances focused on movement and health.
On 12 March 2025, Evert Taube will be honoured with a concert at World of Volvo in Gothenburg, featuring artists such as Helen Sjöholm and Anders “Moneybrother” Wendin. The concert, Sjögång, offers a musical journey through Taube’s timeless works and coincides with Taubedagen, which in 2025 marks 135 years since Taube’s birth.
December is here, and World of Volvo is celebrating the festive season with lights, warmth, and unique experiences. Enjoy culture, delicious food, and magical moments in a beautifully decorated World of Volvo.
Last year, 5,000 people gathered on Avenyn, and now it's time again! On Friday, December 13, World of Volvo, Göteborgs Lucia, and Avenyföreningen will host this year’s edition of Gothenburg's Lucia Parade. The success from last year will once again light up Avenyn, culminating in a heartwarming concert at Götaplatsen, performed by Göteborgs Lucia and over 150 choir members.
The autumn break is approaching, and the concept Family Fun – which attracted hundreds of families during the summer – is now returning to World of Volvo, this time with an autumn twist. Experience autumn break fun where the entire family can explore, learn, and play through dance, music, and crafts. Family Fun is open from October 28-29 and November 1-3 with all activities offered free of charge.
World of Volvo opens its doors for Gothenburg Sustainability Expo, which is part of Gothenburg Tech Week. The event will enable innovators, industry leaders, and engaged individuals from all over the world meet to discuss and encourage development in sustainability. The goal is to collectively explore solutions and exchange thoughts and ideas to work towards a more sustainable future.
The summer at World of Volvo has offered experiences for both adults and children, locals and tourists. Now, the brand experience centre is releasing its autumn programme, where visitors can enjoy an offering largely focused on music – featuring one of Sweden’s biggest artists.
Get ready for a summer filled with experiences at World of Volvo. Since opening its doors in April, the experience centre has attracted both locals and tourists alike. As we head into the summer season, the offerings are expanding even further. With free activities for families, Ceno's delightful outdoor dining, and the acclaimed exhibition, there’s something for everyone this summer.
The summer is here, and World of Volvo is now launching a brand-new concept that is free of charge. Family Fun is a summer initiative where children and parents can discover, learn, and have fun together. Every Wednesday and Friday, between the 3rd of July and 2nd of August, activities such as planting of sunflowers, music-making and high-tech performance art will be arranged – all at no cost.
